D&AD Awards是由英国伦敦 Designers & Art Directors Association（设计师与艺术总监协会）举办的全球性设计赛事。该组织于1963年举办了它们的第一届比赛，2500件投稿中的16件脱颖而出，获得了人人羡慕的“黄铅笔（yellow pencil）”。
此后，D&AD便延续了铅笔奖的这项传统，每年举办一次盛会，向包括品牌、广告、实验等多个领域的优秀设计项目颁发木头铅笔、石墨铅笔、黄铅笔、黑铅笔。
这四个不同颜色的分别由不同的材质做成。从左到右依次为木铅笔、黄铅笔、黑铅笔和石墨铅笔。每个奖杯都有各自的含义：
✏️ 黑铅笔：最高的创意荣誉，颁发给设计界的突破性作品。每年只有寥寥几人能获得该奖项，不颁布也是有可能的。
✏️ 黄铅笔：奖励给那些被评判为全球最佳的作品，在评审中是在石墨铅笔中再评选出来的。黄铅笔是在全世界任何地方都最被承认也是最被渴望的奖励。
✏️ 石墨铅笔：等同于银奖，奖励原创和有启发意义的高质量突出作品。
✏️ 木铅笔：等同于铜奖，用来奖励年度最佳广告和设计作品，获奖作品将刊登在D&AD年刊上。
▼
2019 D&AD 新增
/ Craft 类别 /
今年，D&AD新推出了调整的Craft 分类，以独立的类别加入到赛事中。从插画到电影，从趋势到字体，涵盖设计及广告领域。
/ Next 类别 /
初露头角的专业人士将有机会将他们的作品提交到这一新的类别。为新兴的创意人、设计师、手工艺从业者提供展示个人才能的平台。
/ 短（入选）名单 /
D&AD 是最难获得的奖项之一，这也使得铅笔奖更加珍贵。但那些未获得铅笔的作品中，仍不乏非常优秀的，因此在现场评审期间，我们将开先河，今年首次会首先公布一份入选名单。
/ Side Hustle 奖项 /
这是D&AD首次跨越以客户简报为基础的作品，而也将奖励那些充满渴望，那些一边奔波一边从事创意项目，同时又在创意产业中保持全职工作的人。
今年，D&AD一共迎来10,323个参赛者，一共收到了24,600 份作品。最终，D&AD在1609个候选作品中最终颁发出720支铅笔，其中包括6支旨在鼓励最顶尖创意作品的黑铅笔、58支黄色铅笔、196支石墨铅笔以及460支木铅笔。
D&AD奖年度最高荣誉，数量极少
只颁发给在其领域极具开创性的作品
2019年，D&AD奖一共颁布6支黑铅笔
The Truth is Worth It （获2支黑铅笔）
▸Film Advertising / TV Commercial Campaigns / 2019
参赛者：Droga5
客户：The New York Times
▸Writing For Advertising / Writing for Film Advertising / 2019
参赛者：Furlined
客户：The New York Times
更多相关视频：https://www.dandad.org/awards/professional/2019/film-advertising/230835/the-truth-is-worth-it/
Nike | Dream Crazy
▸Integrated / Earned Media/Large Business (over 500 employees) / 2019
参赛者：Wieden + Kennedy
客户：Nike
视频查看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/92b2ab7c-462a-11e9-871a-bc764e088e70/1280x720.mp4
Project Revoice
▸Digital Design / Creative Use of Technology / 2019
参赛者：BWM Dentsu
客户：The ALS Association
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/e06bfefa-34d1-11e9-871a-bc764e088e70/1280x720.mp4
Viva La Vulva
▸Direction / Online / 2019
参赛者：Somesuch
客户：Libresse
Xbox Adaptive Controller
▸Product Design / Inclusive / 2019
参赛者：Microsoft
客户：Xbox
今年
中国大陆获14支铅笔
（1支黄铅笔、5支石墨铅笔、8支木铅笔）
来自中国香港的创意人们也拿下
4支铅笔（1支石墨铅笔、3支木铅笔）
We Remit
▸Digital Design / Service Design / 2019
▸Digital Design / Platforms & Apps / 2019
参赛者：腾讯
客户：腾讯
《AGI New Members 2007–2017》
▸Book Design / Culture, Art & Design Books / 2019
参赛者：Hesign
客户：Hesign
设计：何见平
图片来自：DESIGNSUMMER
Back To The Stars
▸Animation / 2D Cel Animation / 2019
参赛者：Final Frontier
客户：Riz-Carlton
《江苏老行当百业写真》
▸Book Design / Limited Edition & Fine Binding Books / 2019
参赛者：周晨
客户：江苏凤凰教育出版社
往期相关文章：美到昏厥~这20本“世界最美的书”都来自中国！（点击查看）
《第九届全国书籍设计艺术展览优秀作品集》
▸Book Design / Culture, Art & Design Books / 2019
参赛者：南京瀚清堂
客户：南京出版社
《The Memory of Nanjing Yangtze River Bridge》
▸Book Design / Culture, Art & Design Books / 2019
参赛者：曲闵民 & 蒋茜
客户：江苏凤凰文艺出版社
《井上有一 / 栋方志功 / 八木一夫》
▸Book Design / Trade Books / 2019
参赛者：曲闵民 & 蒋茜
客户：商务印书馆
武汉盘龙广场银兴影城
▸Spatial Design / Hospitality & Workplace Interiors / 2019
参赛者：One Plus Partnership（香港）
客户：Hubei Xiang Sheng & Insun Entertainment Co., Ltd.
《遇见手拉壶》
▸Book Design / Culture, Art & Design Books / 2019
参赛者：余子骥设计事务所（Y.Studio）
客户：Sinotea
《相观》
▸Book Design / Limited Edition & Fine Binding Books / 2019
参赛者：推尘设计
客户：南京平面设计师联盟
设计：潘焰荣
《金圣叹 选批唐诗六百首》
▸Book Design / Trade Books / 2019
参赛者：白凤鹍
客户：Mugui Culture Company
宋山茶
▸Packaging Design / Inclusive / 2019
参赛者：林韶斌设计机构
客户：Song Chinese Cuisine
《飞鸟集》
▸Book Design / Trade Books / 2019
参赛者：推尘设计
客户：商务印书馆
陈琦格致：一个展示和理解的实验
▸Illustration / Books / 2019
参赛者：南京瀚清堂
客户：人民美术出版社
Y.Store Open Exhibition
▸Graphic Design / Self Promotion / 2019
参赛者：余子骥设计事务所
客户：Small Enterprise
Block Out The Chaos: World Leaders
▸Press & Outdoor / Press Advertising (singles) / 2019
参赛者：杰尔广告（HK）
客户：JBL
《Graphic Works - Unit Gallery X Tomorrow Design Office 4th Anniversary Collection》
▸Book Design / Culture, Art & Design Books / 2019
参赛者：明日设计事务所（香港）
客户：Unit Gallery
《With - A Bookazine on Collaboration》
▸Book Design / Culture, Art & Design Books / 2019
参赛者：Michele Salati（香港）
客户：Connecting Spaces Hong Kong – Zurich
等同于金奖，奖励给那些被评判为全球最佳的作品
Absolut Love Bottle
▸Illustration / Posters / 2019
参赛者：360i
客户：Absolut Vodka
Accessibility Mat
▸Digital Design / Internet of Things / 2019
参赛者：GTB Brazil
客户：Ford Motor Company
AGI New Members 2007–2017
▸Book Design / Culture, Art & Design Books / 2019
参赛者：Hesign
客户：Hesign
Alexa Lifeline
▸Digital Design / Creative Use of Technology / 2019
参赛者：VMLY&R
客户：Partnership Against Domestic Violence
BBC Two Rebrand
▸Branding / Brand Expression in Moving Image / 2019
参赛者：BBC Creative / Superunion
客户：BBC
Bohemian Rhapsody
▸Casting / Voice Performance / 2019
参赛者：adam&eveDDB
客户：John Lewis & Partners, Waitrose & Partners
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/080456cc-51a3-11e9-871a-bc764e088e70/1280x720.mp4
Breaking Ballet
▸Branded Content & Entertainment / Tactical / 2019
参赛者：TBWA Hunt Lascaris
客户：Joburg Ballet
视频观看：https://www.dandad.org/awards/professional/2019/branded-content-entertainment/231291/breaking-ballet/
Corazón – Give Your Heart
▸Branded Content & Entertainment / Fiction Film over 30 mins / 2019
参赛者：JohnXHannes New York
客户：Montefiore Hospital
视频观看：https://www.dandad.org/awards/professional/2019/branded-content-entertainment/231211/corazon-give-your-heart/
Corruption Detector
▸Digital Marketing / Digital Tools & Utilities / 2019
参赛者：Grey Brazil
客户：Reclame Aqui
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/bc63afac-2f8c-11e9-871a-bc764e088e70/1280x720.mp4
David Bowie Is Here（获2支黄铅笔）
▸Press & Outdoor / Interactive Sites Poster Advertisng / 2019
参赛者：Spotify
客户：Spotify
▸Press & Outdoor / Free Format Poster Advertising / 2019
参赛者：Spotify In-House
客户：Spotify
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/c80d7fb2-44e6-11e9-8db0-bc764e085b29/1280x720.mp4
Dundee: The Son of a Legend Returns Home
▸Integrated / Integrated/Large Business (over 500 employees) / 2019
客户：Tourism Australia
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/429e6932-34af-11e9-871a-bc764e088e70/1280x720.mp4
Fear and Fantasy Festival
▸Branding / New Branding Schemes / 2019
参赛者：TBWAIstanbul
客户：Kino Istanbul
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/670b6556-3543-11e9-992c-bc764e0831e3/1280x720.mp4
Harmless Guns
▸PR / Low Budget / 2019
参赛者：TBWAParis
客户：Dagoma
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/8780452c-45a1-11e9-871a-bc764e088e70/1280x720.mp4
Heartland 365
▸Illustration / Printed Materials / 2019
参赛者：Dentsu
客户：Kirin Brewery Company
Hope
▸Editing / TV Commercials / 2019
参赛者：Work Editorial, BLUR
客户：Red Cross
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/f635c430-353c-11e9-992c-bc764e0831e3/1280x720.mp4
Hungry Puffs
▸Media / Use of Retail / 2019
参赛者：The Brand Agency
客户：Foodbank WA
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/c50a45cc-341d-11e9-992c-bc764e0831e3/1280x720.mp4
It's Ok
▸Cinematography / Branded Content & Entertainment / 2019
参赛者：Wanda Productions
客户：Oakley
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/9066f30a-34f5-11e9-871a-bc764e088e70/1280x720.mp4
Kupu
▸Digital Design / User Experience Design (UX) / 2019
参赛者：Colenso BBDO
客户：Spark New Zealand
Libresse 'Viva la Vulva'
▸Animation / Mixed Media Animation / 2019
参赛者：Time Based Arts
客户：AMV BBDO
Viva La Vulva
▸Branded Content & Entertainment / Non-Fiction Film up to 5 mins / 2019
▸Creativity for Good / Advertising /Brand / 2019
参赛者：AMV BBDO
客户：Essity
McDelivery
▸Photography / Architecture & Stucture / 2019
参赛者：TBWAParis
客户：McDonald's
Miller Harris Scarves
▸Packaging Design / Sustainable / 2019
参赛者：Jones Knowles Ritchie
客户：Miller Harris
Nike - Dream Crazy
▸Press & Outdoor / Existing Sites Poster Advertising / 2019
▸Digital Marketing / Use of Talent & Influencers / 2019
参赛者：Wieden+Kennedy
客户：Nike
Price on Our Lives
▸Creativity for Good / Advertising /Not for Profit / 2019
参赛者：McCann New York
客户：March For Our Lives
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/f175f55a-5274-11e9-871a-bc764e088e70/1280x720.mp4
Project 84
▸Experiential / Public Environments / 2019
▸Press & Outdoor / Free Format Poster Advertising / 2019
参赛者：adam&eveDDB
客户：CALM
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/af742ba0-4ff3-11e9-871a-bc764e088e70/1280x720.mp4
Rang-tan
▸Creativity for Good / Advertising /Brand / 2019
参赛者：Mother London
客户：Greenpeace
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/2a854b74-5537-11e9-871a-bc764e088e70/1280x720.mp4
Samsung x Fortnite: The Galaxy Skin
▸Media / Use of Online / 2019
参赛者：R/GA
客户：Samsung Global
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/225cdd76-3486-11e9-992c-bc764e0831e3/1280x720.mp4
Save Our Species
▸Branding / Campaign Branding & Identity / 2019
参赛者：BETC
客户：Lacoste
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/1b69be54-353e-11e9-992c-bc764e0831e3/1280x720.mp4
Sbu 2.0
▸Casting / Casting for Film Advertising / 2019
参赛者：Romance Films
客户：Chantel Sombonos Van Tonder
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/e576972e-294c-11e9-871a-bc764e088e70/1280x720.mp4
Sehat Ka Batua – The Health Purse
▸Graphic Design / Applied Print Graphics / 2019
客户：Mahindra Rise
Share Your Gifts
▸Visual Effects / CG Animation / 2019
参赛者：TBWAMedia Arts Lab
客户：Apple
Sleeping Flags
▸PR / Low Budget / 2019
参赛者：Rothco | Accenture Interactive
客户：O.N.E.
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/af8a8cd4-4656-11e9-8db0-bc764e085b29/1280x720.mp4
Somewhere Over The Rainbow - Pride
▸Sound Design & Use of Music / Adapted Music / 2019
参赛者：BMB / Soundtree Music
客户：Pride In London
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/860ec03a-3aa0-11e9-871a-bc764e088e70/1280x720.mp4
Squarespace Re-Design
▸Branding / Digital Brand Expression / 2019
参赛者：Squarespace
客户：Squarespace
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/f43449ec-3486-11e9-871a-bc764e088e70/1280x720.mp4
TagWords
▸Press & Outdoor / Interactive Sites Poster Advertisng / 2019
参赛者：Africa
客户：AB InBev
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/9e571948-3600-11e9-871a-bc764e088e70/1280x720.mp4
The 60-year History of Nissin Foods
▸Branding / Brand Expression in Print / 2019
参赛者：Samurai
客户：Nissin Food Products
The All-New GLE, In the Long Run
▸Cinematography / Cinema Commercials / 2019
参赛者：Iconoclast Germany
客户：Daimler
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/ca36d1be-3445-11e9-871a-bc764e088e70/1280x720.mp4
The Class of 1946–2018: 72 Years of School Shootings By Those Who Survived Them
▸Magazine & Newspaper Design / Magazine Front Covers / 2019
参赛者：New York Magazine
客户：New York Magazine
The Macallan Visitor Experience
▸Spatial Design / Exhibition Design / 2019
参赛者：Atelier Brückner
客户：The Edrington Group
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/da928608-2f94-11e9-871a-bc764e088e70/1280x720.mp4
The New Normal
▸Production Design / Branded Content & Entertainment / 2019
参赛者：Mekanism
客户：MedMen
The New York Times for Kids
▸Magazine & Newspaper Design / Entire Newspapers / 2019
参赛者：The New York Times Magazine
客户：The New York Times Magazine
The New York Times: The Truth Is Worth It
▸Editing / Online / 2019
参赛者：Final Cut
客户：The New York Times
The Truth is Worth It
▸Typography / Moving Image / 2019
参赛者：Droga5
客户：The New York Times
The Truth is Worth It: Fearlessness
▸Film Advertising / TV Commercials 121-240 seconds / 2019
▸Art Direction / Art Direction for Film Advertising / 2019
The Truth is Worth It: Resolve
▸Writing For Advertising / Writing for Film Advertising / 2019
The Photography Ban
▸PR / Low Budget / 2019
参赛者：Jung von Matt/Limmat
客户：Graubünden Tourism
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/d9158f72-44d0-11e9-8db0-bc764e085b29/1280x720.mp4
The World's Fastest Annual Report
▸Graphic Design / Annual Reports / 2019
客户：Puma
视频观看：https://657d271bd552fd0f33a6-c20e58c0828205bcb66dc610ab30b4bc.ssl.cf3.rackcdn.com/cc8a84e4-45c8-11e9-8db0-bc764e085b29/1280x720.mp4
watchOS 5
▸Digital Design / Platforms & Apps / 2019
参赛者：Apple
客户：Apple
We Remit
▸Digital Design / Service Design / 2019
参赛者：腾讯
客户：腾讯
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