2023第十一届上汽设计国际挑战赛

 

真实世界: 新理性与新感动

大赛这十年“不一般”!

我们有过天马行空的畅想,

也收获过新颖的设计理念。

当下外部环境的变化,我们呼吁设计回归新理性,

为真实的世界寻找事物发展的内在规律:

设计要解决什么问题?

什么是正确的设计?

如何做正确的设计?

重新出发,

让我们为美好生活寻求新的理解、创造新的感动!


 主赛道:汽车造型设计 

(英文版大赛介绍请见文末)

根据视频任务书,寻找你认为符合真实世界路面行驶的交通工具。

请思考这些问题:你为谁做设计?TA真实的需求是什么?TA真实的使用场景是什么样?并在你的作品中体现这些思考,做真实世界的设计。

* 鉴于当前人工智能绘图技术在汽车设计领域的应用仍有诸多不完善之处,请参赛选手审慎使用。本届大赛拒收完全由人工智能生成的作品。

提交内容:

1、个人介绍:100秒自我介绍MP4视频*1,简历PDF*1。

*如有作品集可附带提交(不做强制要求)。

2、展示板面两张:A3幅面大小[420×297mm]、JPEG格式且分辨率不低于300DPI,排版形式横向排版;内容中必须包含:草图展示,方案前后45度3D渲染效果图各一张,正视图及侧视图的车身布局(Package)一张。

3、展示板还可以展示设计意象图、车身布局、概念草图、人机工程、细节设计、文字说明等内容(不做强制要求)。

4、设计作品的3D数字模型文件:可接受的软件格式包括但不限于:Alias、Pro-E、UG、Catia、 Maya、 3D Max、 Rhino、Blender。

往届优秀作品案例:
 


 

 分赛道:设计策略与传达 

人工智能的应用

作品要求:

生成式AI(AIGC)对消费端、产业端、社会端将会带来哪些机遇与挑战?要求观点独到、资料全面、数据真实可靠且注明来源;框架逻辑清晰、画面逻辑清晰,具有易读性和吸引力。在传达上画面具有美观性。

*生成式AI(AIGC):透过人工智慧技术自动生成內容的一种方式。如:ChatGPT

提交内容:

1、个人介绍:100秒自我介绍MP4视频*1,简历PDF*1。

2、研究报告(PDF格式,单页16:9横向排版)。

 

往届优秀作品案例:

 


 

 分赛道:HMI设计 

令人「WOW」的功能

作品要求:
本次赛事回归理性思考,从「可用性」出发,请根据对视频《真实世界》的解读,基于选手对新能源汽车及行业的理解,以HMI为介入点,打造「有体验」的智能座舱。
请阅读品牌主任务书文件,根据给出的BRIEF设计HMI解决方案。
提交内容(详细要求请至文末扫码下载HMI任务书PDF):
1.个人介绍:100秒自我介绍MP4视频*1,简历PDF*1。
2.设计概念解析:PDF格式,色彩RGB,单页16:9横向排版。宽850px,高不限。包含交互概念,视觉概念,设计亮点解读。明确用车场景,展示洞察力与有效可行的解决思路,尺寸需要手机阅读舒适,比例适宜,字体清晰可读。
3.UI设计效果图:jpeg格式,色彩RGB,分辨率不低于300dpi,仪表1920*720,中控1920*1080,至少3张。
4.设计展示视频:mp4格式,小于500M,时长2min以内, 视频需要使观众清晰理解设计理念、设计语境及设计语言分析。
5.额外展示作品:任何参赛选手想要额外上传展示的附加分内容,个人才艺/作品模型/可操作原型/appendix/微动效设计/作品相关网站…格式不限,但建议能友好查阅。
提交规范:
1、个人介绍:(日期+作者名称+院校+个人介绍)
2、概念视频:(日期+作者名称+院校+概念视频)
3、UI设计效果图:(日期+作者名称+院校+UI+页面内容)
4、说明文档:(日期+作者名称+院校+概念解析)
5、额外展示作品:(日期+作者名称+院校+额外作品)
 
 
任务书关键界面:

 

 分赛道:CMF设计 

今日梦想家
 
作品要求:
1、请根据对真实世界视频的解读,结合纯电车型设计发展趋势,设计创新的CMF设计方案。
2、以家庭为中心点辐射并结合环保理念,给出亮眼的设计创新点及新材料(家庭即当下的梦想,如何让一部车Brings you happiness,plus warmness)
提交内容:
1、个人介绍:100秒自我介绍MP4视频*1,简历PDF*1。
2、方案报告:主题概念阐释/目标人群分析/设计趋势分析/故事板/材质板/内外饰效果图/实物材料。
3、加分项:辅助展示CMF设计方案的视频等。(不做强制要求)
尺寸要求:
1、设计方案报告:PDF格式提交,单页16:9横向排版。
2、设计展示视频:MP4格式,小于500M,时长不超过2min,1920*1080。
 
 
示范内容:
 

 
 分赛道:汽车数字可视化设计 
超级产品力
作品要求:
数字可视化赛道,着重要求以创新性的思维进行思考,对往届赛事获奖作品的车型在静态视觉展示和动态效果呈现上进行再创新,突出产品造型设计美学,彰显设计魅力,可进阶或颠覆原作品的场景化定义,在不改变原造型设计的基础上对静态和动态画面进行创意的再定义,呈现出造型设计在新情景下的全新感受。
通过展现汽车在不同时段和不同场景下的多样化感知与体验,对人们当下真实生活场景或未来生活方式的积极思考和探索。
视频板块或渲染板块作二选一。作品内容思想健康、正能量、积极向上且有较好的精神面貌,无色情、暴力、血腥、政治等负面内容。所有素材需注明来源(原创或有使用有版权的网络素材)。
 
提交内容:
1、个人介绍:100秒自我介绍MP4视频*1,简历PDF*1。
2、静态渲染图(数量9张以上,尺寸3840*2160,比例16:9,格式png或者jpeg)
3、动画视频
作品以视频文件的形式提交,可结合视听语言剪辑成片,可适当精简情景故事,侧重展现产品的造型魅力,能够突出产品的特性,根据产品的风格调性作为影片基调方向,能够增强品牌形象的认同感,具有一定的思想深度。
视频格式:mp4格式(建议H264编码)1080p,视频尺寸比例16:9
提交视频体积不大于800MB,时长不超过5分钟。
4、分镜脚本(手绘或者电脑绘制以及视频素材拼接或者思维导图):主要说明影片故事梗概,理念说明、对造型和品牌的理解等。
提交规范:
个人介绍:(日期+作者名称+院校+个人介绍
概念视频:(日期+作者名称+院校+概念视频)
渲染图:(日期+作者名称+院校+渲染图①-⑨)
 
往届优秀作品案例:

 

请至文末扫码下载参考模型。

赛程时间(暂定)

大赛作品提交方式

提交时间:4月15日及之后

1. 请参赛选手登陆大赛官方网站并注册账号: saicdesign.com

2. 根据提示填写个人信息。

3. 上传身份证图片、近照各一份(JPG格式、分辨率不低于300dpi)。

4. 上传参赛作品。

注意:上汽设计国际挑战赛组委会保留对本届赛事规则的最终解释权。

大赛官方邮箱email:saicdesign@saicmotor.com

  1.  

大赛材料(任务书、模型、案例等)下载二维码:


 

 

REAL WORLD: 

New Rationality and New Emotion

The competition in the past decade 
has been
"extraordinary"!
We have had wild imaginations 
and gained innovative
design concepts.
 
With the rapid-changing external environment,
we appeal for a regression
to the new rationality
in design,
seeking the inherent laws 
of things development in
the real world:
What problems should design solve?
What is the correct design?
How to do the correct design?
Let's start over, seek a fresh understanding of 
the
better life and create new emotions!

 

Vehicle Styling Design
According to the Design Task Video, looking
for a transportation vehicle that you believe is suitable to travel on the road
in the real-world..
Please consider these questions: Who are you
designing for? What are their user needs? What are their user scenarios?
Reflect on these considerations in your work
and create a project that fits the real world.

* Considering the current imperfections in the application of artificial
intelligence drawing (AI-drawing) technology in the field of vehicle design,
participants should be very cautious of using it for the project. We will
reject projects that are completely generated by artificial intelligence.

 

Submission
details:

1. Self-Introduction:Resume (.pdf), and 100-Second-Self-Introduction-Video
(.mp4).

* Submitting portfolio is a plus (not a must).

2. Display Boards x2 (A3 size [420 × 297mm] (.jpeg), resolution ratio over 300dpi,
horizontal typesetting):
The boards should include: Sketching,
front and rear 45 degree view, 3D rendering results, front and side view of the
Package.
3. The Display Boards can also include design intent,
car package, conceptual sketch, ergonomics, design details, explanation script
and other contents (not a must).
4. Qualified 3D digital
model files of design works,
include but not limited to: Alias, Pro-E, UG, Catia, Maya, 3D Max, Rhino, and Blender.
 
 
Previous Work:

  左右滑动,查看更多  


Design Strategy & Communication

Risks and Opportunities of
Artificial Intelligence (AI)

Project Requirements:

Generative AI (AIGC) has become another hotspot
after NFT, Metaverse, and Web3.0. Under this trend, what risks and
opportunities will AIGC bring to the consumers, the industries, and the society?
The perspective should be unique, comprehensive, and reliable, with citations
clearly indicated. The framework logic should be clear with a visually
appealing presentation that is attractive and easy to understand.

 

Submission details:

1. Self-Introduction:Resume (.pdf), and 100-Second-Self-Introduction-Video (.mp4).

* Submitting portfolio is a plus (not a must).

2. Research
Report (.pdf, 16:9 landscape orientation)
 
 
Previous Work:

  左右滑动,查看更多  


 

Human-machine Interface
(HMI) Design
A「wow」Function
Project requirements:
This competition emphasizes rational
thinking and focuses on "usability". Based on your understanding of
the "Real World" video and electric vehicles & industry, create
an “experiential” smart cockpit from the HMI perspective.
Please read the Brand Design Task document and create an HMI solution based on the given BRIEF.
Submission
details:

1. Self-Introduction:Resume (.pdf), and 100-Second-Self-Introduction-Video (.mp4).

* Submitting portfolio is a plus (not a must).

2. Design Concept Analysis (.pdf, RGB, 16:9
landscape orientation, 850px in width, unlimited height):

 

Analysis should include: interaction concepts, visual
concepts, design highlights. Make sure to clarify the user scenarios, present
insights and effective & feasible solutions. The size needs to be
comfortable to read on the smart phone; font should be clear and readable.
3. UI Design (.jpeg, RGB, resolution ratio over 300dpi, ipk 1920*720px, cr
1920*1080px, at least 3 images)
4. Presentation Video (.mp4, no more than 500Mb,
no longer than 2 minutes):
Make sure the audience can clearly understand the design
concept, design context and design languages.
5. Bonus: Feel free to upload any additional files such as
hobbies/project models/prototypes/appendix/poftrolios, etc.The format is not
limited, but should be reviewed easily by us.
File
names:
1. Self-Introduction: (date + author’s name
+ school + Self-Introduction)
2. Presentation Video: (date + author’s
name + school + presentation video)
3. UI design: (date + author name + school
+ UI + page content)
4. Scripts: (date + author name + school +
scripts)
6. Bonus: (date + author name + school +
bonus)
 
Key pages of the Design Task:

CMF (Color, Material &
Finishing) Design

Dreamer
of Today

Project
requirements:

1. Based on your
understanding of the “Real World” video, combined with the development trend of
electric vehicle design, create an innovative CMF design scheme.

2. With a focus on
families and incorporating environmental protection methods, provide
eye-catching design innovations and new materials (the family is currently a
dream, how to make a car that bring you happiness and warmth).

Submit
details:

1. Self-Introduction:Resume (.pdf), and 100-Second-Self-Introduction-Video (.mp4).

* Submitting portfolio is a plus (not a must).

2.  Project Report (.pdf, 16:9 landscape orientation):Theme concept explanation /
Target user analysis / design trend analysis / storyboard / material board /
interior and exterior rendering images / physical material samples.
3. Presentation Video (.mp4, no
more than 400Mb, no longer than 2 minutes, 1920*1080): A video that
assist in displaying CMF design schemes (not a must).
 
 
Previous Work:

  左右滑动,查看更多  


 

Digital Visualization
Design
Super
Product Power
Project requirements:
We emphasize on innovative thinking. We
appeal to innovate on the static visual display and dynamic effect presentation
of previous award-winning car models, highlighting product styling design
aesthetics and showcasing design charm. The scene definition can be advanced or
subverted without changing the original design, creatively redefining static
and dynamic images, presenting a new feeling of styling design in a new
scenario.
By demonstrating the
diversified perception and experience of vehicles in different periods of time
and scenarios, it promotes positive thinking and exploration of people’s
current real-life situations or future lifestyles.
Choose
either the Video Section or the Rendering Section. The content of
the work should be healthy, positive, and unbiased. No negative content such as
pornography, violence, bloodshed, politics, etc, is allowed. All materials used
must indicate their source (original or online material with copyrights).
Submit
Details:

1. Self-Introduction:Resume (.pdf), and 100-Second-Self-Introduction-Video (.mp4).

* Submitting portfolio is a plus (not a must).

2. Rendering(.png/jpeg, over 9 images, 3840*2160 size, 16:9)

3. Animation
Video (.mp4, H264 encoding recommended,
1080p, 16:9, no more than 800Mb, no longer than 5 minutes):

 

The work should be submitted in the
form of video files, which can be combined with audio-visual language and
edited into a film. The stories can be appropriately simplified, focusing on
the modeling charm of the products and highlighting the characteristics of the
products. The direction of the film tone can follow the feeling of the
products. It can enhance the identity of the brand image and enhance its meaning.
4. Storyboard
Script (Sketching/computer drawing/video
material splicing/mind map):
The script explains the film's story
outline, concept description, understanding of modeling and brand, etc.
File
names :
1. Self-Introduction:
(date + author's name + school + Self-Introduction)
2. Animation video:
(date + author’s name + school + animation video)
3. Rendering:(date + author’s name + school + Rendering①-⑨)

 

Previous Work:

Video Reference:


 

Timeline
(Temporary)

How to Submit

Submission Date: After April 15th

1. Participants please visit our official
website:
saicdesign.com to register.

2. Fill in your personal information
according to the prompts.

3. Upload an ID card photo and one recent
photo (.jpg, resolution more than 300dpi).

4. Upload
projects.

 

CAUTION: The Committee of SAIC
DESIGN CHALLENGE reserves the rights of final interpretation of the rules of
this competition.

Official
email: saicdesign@saicmotor.com

Scan the QR code to download material:

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