”
山不在高，有仙则名；水不在深，有龙则灵。衢州烂柯山就是这样一座可遇仙、可观龙的宝地。它地处衢州市市区东南面，坐落于乌溪江东畔；是衢州著名的丹霞景点——天生石梁的所在地，更是“王质遇仙，观弈烂柯”传说的发生地。因此烂柯山也与昆仑、蓬莱、桃源并列为中国仙境淹留型范式之一，更成为围棋圣地和江南名胜。黛峰翠嶂，景极幽邃，千百年来文人墨客青睐有加。
烂柯·元梦纪——中国衢州·世界围棋文化园
GO UNIVERSE LANKE-World Go Cultural Park·Quzhou,China
The Cultural and Creative Design Competition of [Lanke Fairyland]
Go originated from the parent body of the Chinese civilization. It originated from the Eastern Han Dynasty and the Three Kingdoms period in the 2nd century AD. As a classic content in the excellent traditional culture of the Chinese nation, Go carries the cultural self-confidence of the Chinese nation and the spiritual core of winning through games. The black and white chess pieces symbolize the sun and the moon, yin and yang, day and night, the black pieces look deep, symbolizing the cold and unpredictable long night, and the white pieces look dazzling, like stars that last forever.
"Holy land of Go, Lanke wonderland".
"Quzhou" is a prefecture-level city under the jurisdiction of Zhejiang Province. It is a national-level historical and cultural city, the residence of Confucius in the southeast, and the holy land of Confucius in the south. “Lanke” is regarded as the synonym of Go. When Go encounters Lanke, Quzhou's long-standing Go culture and strong atmosphere were created. Quzhou City has hosted and co-organized national and provincial Go tournaments for many times. The Go culture in Quzhou is unique, and it is in the same line with the traditional regional culture. The two are integrated and enhance each other, so that Quzhou has a strong and solid gene of culture and tourism.
“世界围棋看中国·中国围棋看衢州”。
"Go of the World is in China and Go in China is in Quzhou".
The World Go Culture Park is located in the southeast of Quzhou City, on the east bank of the Wuxi River, covering an area of 6.5 square kilometers.In the future, after the park is completed, it will mainly include seven core areas: Lanke Mountain Scenic Area, Go Park, Fairy Realm, Star Avenue, Tianyuan Venue, Care-free Fairy Town, and Seclusion Wilderness.The scenic spot is an important measure to promote Quzhou's Go culture to the world, spread Quzhou's cultural brand of "Confucius and Chess Pieces", and practice the grand strategy of developing Quzhou into a "holy land of Go in the world".
烂柯仙境-世界围棋文化园功能分布图
Lanke Fairyland-The Function Distribution of the World Go Culture Park
“传承古今·文化创意”
当传统遇见当下、当文化遇见创意、当烂柯遇见围棋······又将碰撞出怎样的创意火花？这一次我们把目光投向中国衢州·世界围棋文化园，通过发起【中国衢州·世界围棋文化园—烂柯仙境文化创意设计大赛】，诚邀社会各界人士一同共创“围棋圣地·烂柯仙境”与“文化创新”之间的“棋妙”世界。
"Inheriting the past and the present through culture and creativity".
When tradition encounters the present, when culture meets creativity and when Lanke encounters Go... what sparks of creativity will be generated? This time, we set our sights on the World Go Culture Park in Quzhou, China. We launched the [Cultural Creative Design Competition of World Go Culture Park-Lanke Fairyland in Quzhou, China], and sincerely invite people from all walks of life to create a "chess wonderland" between "Holy Land of Go, Lanke Wonderland" and "cultural innovation".
烂柯仙境-世界围棋文化园发展定位
Lanke Fairyland-The development orientation of Ranke Fairyland
用故事演绎烂柯文化；用数字赋能烂柯文化；用创意传播烂柯文化。
Interpreting Lanke culture with stories; empowering Lanke culture with digits; spreading Lanke culture with creativity.
该大赛以提升“烂柯仙境”品牌认知度与IP延展性为目标，以设计创新为引擎，激活品牌文化内涵。参赛人员需充分研究衢州围棋IP的文化内涵，深入挖掘“烂柯仙境”的历史典故与未来发展，设计作品需充分体现品牌文化内涵和地域特色，并考虑作品的落地性和市场适应性。
The competition aims to enhance the brand awareness and IP scalability of the "Lanke Wonderland", regards design innovation as the engine, and strives to activate the cultural connotation of the brand. entrants should fully study the cultural connotation of the Go IP of Quzhou, and dig deep into the historical allusions and future development of "Lanke Wonderland"; design proposals need to fully reflect the cultural connotation and regional characteristics of the brand, and consider the practicability and market adaptability of the proposals.
视觉标识系统包括：品牌Logo、品牌标志标准字体（烂柯仙境Lanke Fairyland）、品牌标准色彩与辅助色彩设计、辅助图形设计及应用示例，各项内容需注明使用规范。
the visual signage system includes: the logo of the brand, standard font for the logo (Lanke Wonderland), design of standard and auxiliary colors of the brand, design and application examples of auxiliary graphics. All contents must be marked with the specification of use.
2) The extension design of cultural and tourism products
数字产品延展设计指利用数字多媒体及虚拟仿真手段进行的数字媒体设计产品。内容形式包括但不限于数字动画、数字人物、数字海报、NFT藏品、网站设计等。参赛者可选择部分内容设计，但不能少于1套完整的数字产品。
The extension design of digital products refers to the design of digital media products by means of digital multimedia and virtual simulation. Its content and form include but are not limited to digital animation, digital characters, digital posters, NFT collections, website design, etc. entrants may choose part of the content for design, but must submit not less than 1 complete set of digital products.
大赛组织
Organization of the Competition
一等奖1名：奖金15万元/件
入围奖4名：奖金2000元/件
网络十佳奖10名：
为鼓励参赛者的积极性，我们将通过互联网进行大众投票，并评选出10位最具人气的作品。
得票最高的10位参赛者将获得由主办方提供的“网络十佳作品”荣誉证书及文创奖品。
4 finalists winner：a reward of 2,000 yuan/piece
Design works that win the first, second and third prizes will have the opportunity to be incubated and produced, and the participating teams will have the opportunity to participate in the subsequent in-depth design and receive additional rewards.
时间安排
temporarily determined in 12.2022,
组织机构
▌Organizers
主办单位：
承办单位：
策划组织：
同济四时方院创新设计中心
······
大赛组委会将由学术领军人物、设计行业大咖等重量级嘉宾组成。组委会点评嘉宾名单将于10月份进行发布。
Requirements of the Competition
参赛对象
全球院校：任教教师、在校学生或应届毕业生等
创作团体：艺术家（团体）、独立工作室、创业团队等
企业机构：数字新媒体公司、广告创意公司、创意机构等
数字艺术（数字新媒体）行业相关的其他机构均可
Schools around the globe:
teachers, students or fresh graduates
提交内容
▌Contents to be Submitted
▌2022.11.30提交内容：
方案文本+A1展板+视频文件+设计说明
1.方案文本：
格式：MP4，分辨率1080*1920p，时长2-3min，文件大小不超过500M，视频需表达作品设计的视觉标识系统、文旅产品延展、数字产品延展的设计作品名称、设计生成逻辑、设计效果图等内容。
4.设计说明：
▌Contents to be submitted on November 30, 2022:
1. Programme book:
2.A1 display board:
Format requirements: JPG format, 2 high-definition printable vertical A1 display boards, the image size should reach the standard of 300dpi printing resolution. The typography style of the display board is not limited, and innovative ways to express design intent and creative ideas are encouraged. The display board needs to fully express the visual identification system, the name of the cultural and tourism product extension, the name of the digital product extension, the logic of design generation, renderings, design descriptions, etc.
3. Video files:
Format: MP4, resolution 1080*1920p, length:2-3min, the file size shall be no more than 500M. The video needs to express the visual identification system of the work design, the name of the extension of cultural and tourism products, the name of the extension of digital products, the logic of design generation, and the renderings.
4. Design description:
Format: A design description or theme explanation of more than 300 characters, submitted in the format of a word file.
▌前十名参赛团队提交内容：
1.方案文本、A1展板源文件（PPT、ID、AI、PS等文件）
3. Precautions：
The top ten participating teams need to submit all the source files of their design works, so the entrants are required to keep the source files. Excellent works will have the opportunity to participate in the follow-up in-depth design and development & production,If it is necessary to contact the award-winning team to deepen the scheme, an additional bonus will be paid to the design team.
报名方式
▌Registration method
Scan the code for fast registration | please select track two
Contest details web disk
Contest WeChat exchange group
(Please note, "LANKE" + the applicant's name and institute when adding)
注意事项
Matters needing attention
5.大赛组织方对竞赛规则具有最终解释权。
6.【中国衢州·世界围棋文化园—烂柯仙境文化创意设计竞赛】赛事信息以2022.9专业版为准，其他版本的信息若给您带来干扰，在此表示歉意。
1. Entrants should complete the design tasks and submit complete works as required. Any work with missing items will be considered invalid.
2. Entrants should ensure that the submitted works are original and have not been published on other platforms. If it is confirmed that there is plagiarism, the qualification of the entrant will be deprived.
3. The organizers have the right to exhibit, publish and produce the top 20 works.
4. The topographical drawings included in the entry materials are only for the use of the entrants in their creation and shall not be used for other purposes, otherwise the consequences will be at their own risk.
6. The competition information of World Go Cultural Park·Quzhou,China - [Qixing Pavilion] Meta Space Architecture Design Competition is subject to the 9.2022 professional version. We apologize for any interference caused by other versions.
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