上海视觉艺术学院2018届品牌识别与公共空间专业毕业作品展

品牌识别与公共空间专业优秀毕业作品展示

   1   

项目主题：“都市男女性格标签” 视觉化设计 

Project Topic：VI design of Character tags on Urbaners

作品名称：闹贴— 都市男女性格标签

Title：Naughtie—  Character tags on Urbaners

作者：陈贝妮

Student：Chen Beini

指导老师：艾婧

Advisor：Ai Jing

作品简介：“高富帅”，“小鲜肉”等社会性格标签在中国当今日常生活中频繁使用。当今社会性格标签作为反映与诠释社会的的产物。随着外国人越来越多的来到中国，这些社会性格标签作为切入点，能形象的把当今的社会情况传播给他⼈。同时贴标签的⾏为也使⼈快速简单了解不同⼈群的分类及定位。本项目的是为了让在华外国⼈了解中国的社会现象，促进⽂化交流。

Project Introduction：Social character tags such as "gao fu shuai" and "little fresh meat" are frequently used in daily life in China. Character tags as the social product

of interpretation and reflection today's society. With more and more foreigners come to China, these social character tags can be the breakthrough point, spreading today's social situation to others visually. At the same time tagging behavior can let people quick and easy to understand different classification and orientation of people. This project is to let foreigners understand social phenomenon in China, promoting culture communication.

项目名称：Twin——相似性的探索

Title：Twin——An exploration of similarity

作者：卢伊泓

Student：Lu Yihong

指导老师：Joost Roozekrans

Advisor：Joost Roozekrans

作品简介：这个项目是以我自己作为同卵双胞胎的体验发展而来的。对于看似相同的事物，人们容易混淆，总是会对他们的同一性和差异性持续扫描，进行比较。这种外在的判断挑战着身份识别的核心与边界。

在统一的视觉系统的辅助下，以相似性为概念，通过书籍、海报、网站等不同的媒介探索四个截然不同的板块。从生物学（双胞胎）、计算机科学、社会人文、视觉艺术不同角度，讲述相似事物之间的微妙关系，揭示也许每个人都会面对的最令人不安、最不确定的身份问题，以引发观众的思考。

Project Introduction：The idea grew up from my experience being an identical twin.

For things that look the same, people always conflate them to each other and they keep scanning and comparing their sameness and differences. The external judgment challenges the core and boundary of identity. For example, the identical twins’ double identities at the same time, the celebrities and their roles, and the fuzzy boundaries between humans and AI after thirty years…

With a consistent visual system and “similarity” as concept, I designed books, posters and a website to explore four different sections. It talks about the subtle relationship between similar things from the perspectives of biology, computer science, humanity and visual arts. What it reveals is the most disturbing and most uncertain identity issues everyone will face. 

过程草图：

局部图：

效果图：

项目主题：中国剪纸的匠心传承与弘扬

Project Topic: Reinvention of Chinese paper cuttings

作者姓名：张艺风

Student：Zhang Yifeng

指导老师：张少俊

Advisor: Zhang Shaojun

作品简介：剪纸作为中华传统文化的重要组成部分，传承面临时间成本高、学习难度大两方面问题。我结合现代技术，从四个角度进行创新：制作方式（手工变为电脑）、传播方式（纸质成品变为线上、互动、娱乐等）、工具（剪刀、刻刀变为机器雕刻）、载体/材质（宣纸变为毛毡、塑料、布料等），设计了更易传承和传播的剪纸方式，并进行了设计探索。

Project Introduction: As an important part of traditional Chinese culture, paper-cutting is faced with problems of high time cost and difficulty in learning. I combine modern technologies to innovate from the following four perspectives: production methods (manually changed to computers), Mode of transmission (paper finished products become online, interactive, entertainment, etc.), tools (scissors, guillotines, and machine engravings) , carrier/material (wrap paper into felt, plastic, cloth, etc.). Designed a paper-cutting method that is more easily passed on and spread, and conducted design explorations.

带着最初的梦想

踏上新的征途

愿你们历尽千帆 归来仍是少年

14 品牌识别与公共空间

毕业快乐！