2023年即将到來,除了盼望新年新希望外,也別忘了由色彩权威Pantone(彩通)选出的2023年度代表色彩(Pantone Color of the Year 2023),全新2023年度色彩由PANTONE18-1750「Viva Magenta」当选,一款介于红与紫色之间,充滿活力热情、勇敢无畏又激励人心的洋红色彩!
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“Viva Magenta是当前非常规时代的非常规色调,呈现出崭新超脱的视野。”Pantone执行董事Leatrice Eiseman说道,她表示Viva Magenta传达了力量——以一种自信而不是咄咄逼人的方式。“是一款真正充满热力四射的生机颜色,展示了崭新能量,这也正是我们所有人盼望想像更乐观未来所需要的。”
她也指出Viva Magenta灵感源于存在大自然界许久,从昆虫中提取的胭脂红染料,早在公元前二世纪,人们便在织物和纸张上注入如此丰富耀眼的红色调。Viva Magenta的亮相,可以是彰显纯粹陶醉的喜悦之情,也能是无拘无束地进行探索和自我表达,是令人振奋、无界限的色调,唤起自然的力量,激发人们想跳脱框架的精神,并在这个纷乱时刻重拾内在力量。
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