2025红点品牌与传达设计大奖｜41个最佳设计揭晓

发布时间：2025年11月20日分类：视觉传达作品浏览量：5740

2025年11月7日，在柏林的红点盛典上，本年度最杰出的项目及其创作者受到了表彰。此次盛典标志着2025 红点品牌与传达设计大奖的圆满落幕。红点奖：最佳设计奖的获奖者在舞台上接受了他们的奖杯，赢得了热烈的掌声。来自33个国家的嘉宾专程前往柏林参加此次盛典。

Award ceremony of the Red Dot Award: Brands & Communication Design 2025

在红点品牌与传达设计大奖中，传达设计领域中最优秀的项目、设计师和设计机构将受到表彰。每年，该竞赛邀请设计师和公司提交其已实现的广告活动和项目，由国际评审团进行评审。

从品牌设计与形象到包装、空间传播、网站和声音设计——红点品牌与传达设计大奖提供了18个参赛类别遵循寻找优良设计与创意的理念。设计作品以创意：原创性与创造力，形式：设计质量与创新性，影响力：可理解性与情感性为评选标准。据官网数据统计，本届共有41件作品荣获最佳设计奖（Best of the Best），本文将为您一一揭晓。

此外，2026红点产品设计大奖常规报名即将于12月12日截止。若是您希望获取一对一参赛咨询服务，欢迎添加文末中文参赛咨询企业微信，我们将为您提供实时支持。

聚焦红点品牌与传达设计大奖

202DC# 公园

University:

Beijing Jiaotong University, Beijing, China Design: Beijing Jiaotong University, Beijing, China Central Academy of Fine Arts, School of Design, Beijing, China Project Team: Beijing Jiaotong University: Prof. Donglin Wang (Art Direction) Prof. Ye Zhang (Art Direction) Le Sun (Graphic Design) Yuyang Wu (Image Editing) Yu She (Typography) Xu Gao (Artwork) Central Academy of Fine Arts: Dr. Yijun Chen (Creative Direction)

“202DC# 公园”（202DC# Park）展览采用动态像素美学，将汉代文化转化为多媒体体验空间，搭建起连接古今的桥梁，让观众能与历史展开深度互动。

All it takes is a Yes

Credits Client:

Deutsche Lufthansa AG, Cologne, Germany Design:

ICONOCLAST Germany,Berlin,Germany SERVICEPLAN GERMANY/PLAN.NET GERMANY, Munich, Germany

汉莎航空（Lufthansa）这部情感向形象影片，带观众踏上梦幻之旅，主角无缝抵达梦想目的地。搭配精心打造的音效设计，营造出近乎影院级的观影体验。

Always by your side

University:

Dongseo University, Busan, South Korea

Design:

Dongseo University, Busan, South Korea

Project Team:

Dongseo University: Ahyun Jeong Mingyeong Kim Suin Son Sojeong Park Youngseo Choi Hanbin Kim

Supervising Professor:

Prof. Dosang Ryu

“时刻陪伴你”（Always by your side）是一款专为视障女性设计的创新可穿戴设备，内置石墨烯生物传感器。这款小巧的装置能检测到极微量的经血，并通过手机通知用户，让用户及时知晓生理期即将到来。

Beauty Will Save the World

Client:

Teunen Konzepte GmbH, Geisenheim, Germany

Design:

Fuenfwerken Design AG, Berlin/Wiesbaden, Germany

福恩夫沃肯设计（Fuenfwerken Design）将《美将拯救世界》（Beauty Will Save the World）打造为触觉实体作品：材质选择与精湛工艺为内容赋予情感温度，富有节奏感的版面布局则深化了主题内涵。

BMW Group Integrated Online Report 2024 – MORE THAN EVER

Client:

BMW Group, Munich, Germany

Design:

3st kommunikation GmbH, Mainz, Germany

Project Team:

3st kommunikation GmbH: Thilo Breider (Consulting) Elisa Kern (Creative Direction) Andreas Lang (Creative Direction) Raphaela Hermes (Art Direction) Sabrina Merten (Art Direction) Raban Sidon (Art Direction) Lisa Schwarz (Editorial) Kai Stabel (Development) Rohwa Jung (Project Management)

宝马集团（BMW Group）的年度报告中，驾驶的乐趣通过设计的乐趣得以体现。充满趣味的互动元素与叙事性微格式，让用户可通过各类设备沉浸于品牌世界。

coffee&climate toolbox

Client:

Initiative for coffee&climate, Hanns R. Neumann Stiftung, Hamburg, Germany

Design:

Melting Experience, Hamburg, Germany

Project Team:

Melting Experience: Boris Juhl (Creative Direction) Kristina Fischer (Art Direction) Keenan Back (Graphic Design) Till Schweneker (Programming) Christine Krüger (Programming) Tino Schulze (Project Management) Melting Signals: Moritz Fack (Film Direction) Hanns R. Neumann Stiftung: Anika Nicolaudius (Project Management) Jesko Johannsen (Head of Marketing) Stefan Ruge (Strategic Planning)

“咖啡与气候” 工具包（coffee&climate toolbox）是一款电子学习应用，包含易于获取的气候适应性咖啡种植知识，设计极具吸引力且内容定期更新。农户可在种植园本地，通过多种相关语言访问这些内容。

Cultural Rice Scoop

University:

Southern Taiwan University of Science and Technology, Tainan, Taiwan

Design:

Southern Taiwan University of Science and Technology, Tainan, Taiwan

Project Team:

Southern Taiwan University of Science and Technology: Bo-Jui Huang (Project Management) Yi Chu (Graphic Design) Jie-You Chen (Post-Production) Zhu-Jia Zheng (Post-Production)

Supervising Professor:

Prof. Hsuan-Chu Chen Prof. Ting-Chun Tung Prof. Meng-Ling Lay

“文化饭勺”（Cultural Rice Scoop）项目重新诠释传统米糕模具，将其转化为可持续产品，为日常备餐增添乐趣，打造独特体验。

D&I Grad Show 2024

Client:

Tongji University, College of Design and Innovation, Shanghai, China

Design:

Tongji University, College of Design and Innovation, Shanghai, China

Project Team:

Tongji University, College of Design and Innovation: Prof. Dawang Sun (Art Direction) Kangyi Zheng (Typography) Shanghai Chuguo Culture Communication Co., Ltd.: Hui Pan (Concept) Fei Wei (Photography)

在同济大学毕业设计展的海报创作中，学生们运用人工智能与机器人技术，对中国古老的糖画传统进行创新演绎。最终形成的双层糖质海报极具吸引力，其制作过程也蕴含隐喻意义，传递出变革、塑造与发展的内涵。

Douyin Video Genius – From Shaky Clips to Viral Revenue for Hustling Vendors

Client:

Shanghai Suixuntong Electronic Technology Co., Ltd., Shanghai, China

Design:

Shanghai Suixuntong Electronic Technology Co., Ltd., Shanghai, China

Project Team:

Shanghai Gewu Zhiyuan Network Technology Co., Ltd.: Yu Zheng Zhao Chen Junxue Shao Shusheng Li Shanghai Suixuntong Electronic Technology Co., Ltd.: Yujun Wan Shuai Chang Zhikang Xu Beijing Zitiao Network Technology Co., Ltd.: Yuan Qin Yuwen Men Douyin Vision Co., Ltd.: Cheng Lyu Shanghai Jinritoutiao Internet Technology Co., Ltd.: Yue Zhao

抖音智能视频创作工具（Douyin Video Genius）依托人工智能技术，操作极为简便。即便是缺乏技术专长与相关资源的小型企业，也能借助它创作专业的视频营销内容。

Fabric City

University:

China Academy of Art (CAA), Hangzhou, China

Design:

School of Communication & Design of CAA, Hangzhou, China

Project Team:

School of Communication & Design of CAA: Yue Ren Xiaoxu Jia Lan Wang Yichi Liu Yuehan Li Chenshuo Li Yuchen Shi Yuhao Qu

Supervising Professor:

Prof. Yihong Liu Prof. Wenjia Gu Prof. Xiaochen Hu

在这本推广杭州 “世界设计之都” 的特刊中，城市特质、丰富的丝绸文化与悠久历史在内容与形式上完美交织，极具感染力。

From Waste to Worth – Upcycled Credit Card Packaging

Client:

Samsung Card Co., Ltd., Seoul, South Korea

Design:

Samsung Card Co., Ltd., Seoul, South Korea

Project Team:

Samsung Card Co., Ltd.: Junhyek Cho (Creative Direction) Sookyung Oh (Graphic Design) Eunah Kim (Graphic Design) Sangyun Noh (Graphic Design)

这一回收解决方案以过时的服务手册为原材料，将其改造为信用卡包装，赋予新的生命。包装制作无需覆膜、胶水或印刷油墨，独特的自然色差使其更具魅力。

GhostNetZero

Client:

WWF Germany, Berlin, Germany

Design:

Accenture Song Germany, Hamburg, Germany

“幽灵网清零”（GhostNetZero）是一款基于人工智能的海洋幽灵网探测与回收平台。品牌设计采用贴近大众的游戏化风格，尤其是标志设计，充分体现了该项目的激励属性与多用户参与理念。

GhostNetZero

Client: WWF Germany, Berlin, Germany Design: Accenture Song Germany, Hamburg, Germany Microsoft, Zurich, Switzerland

借助专门训练的人工智能工具，多用户平台 “幽灵网清零”（GhostNetZero）能可靠探测海洋中的废弃渔网，并通知潜水社区进行回收。该平台提供简洁直观的用户体验，配备拖放功能及互动元素。

GOGOSHIMA PAIRING BEER

Client: TK Systems Co., Ltd., Yokohama, Japan Design: aizawa office, Yokohama, Japan Project Team: aizawa office: Yukihiko Aizawa (Art Direction/Graphic Design) Utsumi Midori (Graphic Design) China Nagata (Project Management) Masahito Watanabe (Text), Yasushi Sasaki (Text), Kotoe Naito (Text) EDITORS Inc.: Koji Takatsu (Printing) Takafumi Baba (Printing) Osaka Sealing Printing Co., Ltd.: Takuya Kuno (Printing) Yuko Fukui (Photography) Shinya Watanabe (Translation) Ohshika Printing Co., Ltd.

为五岛配对啤酒（GOGOSHIMA PAIRING BEER）设计的双层标签极具巧思：表层直观呈现啤酒与特定菜肴的搭配理念，下层则印有啤酒酿造地的岛屿轮廓。通过智能叙事，赋予用户触觉与视觉的双重体验。

HONMARU

Client: HONMARU, Tokyo, Japan Design: SAMURAI, Tokyo, Japan Project Team: SAMURAI: Kashiwa Sato (Creative Director/Design Architect) Yoshihiro Saito (Architect) Nagisa Uchino (Art Director) yasuhirotakagi photo office:: Yasuhiro Takagi (Photographer)

本丸（HONMARU）重新诠释书店概念，邀请每位访客打造专属书架。设计融合日本传统元素与现代风格，有效传递了这一创新理念。

HSBC 160th Anniversary – Rube Goldberg Machine

Client: HSBC HK, Hong Kong Design: NNNNNNN, Hong Kong Omnicom Media Group Hong Kong, Hong Kong

一台鲁布・戈德堡机械装置，以极具吸引力的方式生动呈现了汇丰银行（HSBC）160 年的历史、发展历程与愿景。该动态装置设于香港总行前，路人可投入一枚硬币启动它，进而收获惊喜体验。

Iconic Chairs

Client: jjsscc GmbH, Basel, Switzerland Design: jjsscc GmbH, Basel, Switzerland Project Team: jjsscc GmbH: Silvana Conzelmann (Graphic Design) Jean Jacques Schaffner (Art Direction)

这款海报系列以产品设计经典作品为核心，采用富有表现力的矢量插画形式呈现。“经典座椅”（Iconic Chairs）系列中的每个图案均可自由缩放，同时在该设计机构的自营店铺有售。

Immersive Product Configurator

Client: JLR Jaguar Land Rover Limited, Whitley, Coventry, United Kingdom Design: Accenture Song, London, United Kingdom Project Team: Accenture Song: Michael De Vries John Monos James Temple Jason Panayotou Luigi Russo Moeed Butt Tobias Gruenberger Christine Cattano Nils Martens Justin Durazzo Fabio A Matsui Katherine Waugh

路虎卫士（Land Rover Defender）的沉浸式产品配置器，可生成与实物等大的虚拟写实车辆形象，无缝融入物理环境。用户可通过佩戴在手上的直观体感交互界面，个性化定制车辆。

InPost Audio Branding

Client: InPost, Warsaw, Poland Design: TADADAM, Warsaw, Poland Project Team: InPost: Izabela Karolczyk-Szafrańska (VP Chief Marketing & ESG Officer) Karolina Podgórska (Director of Marketing Communications & E-Commerce Support) Dagmara Radziuk (Manager of Brand Communication & Sponsorship Department) Rafal Piwoński (Manager of Communication & Social Media Team) Weronika Debska (Communication Specialist) TADADAM: Hubert Pyrgies (Chief Executive Officer/Creative Director) Karol Szczawiński (Managing Partner) Antoni Sojka (Music Consultant/Head of Production) Aleksandra Chróst-Nowakowska (Audio Branding Consultant) Marcin Sojka (Music Producer) Bartosz “BRK” Kochanek (Music Producer)

物流服务商英邮（InPost）的声音标识中，融入了直接触动消费者情感的声音 —— 既有数字生成音，也有真实物理音。这些声音助力构建信任感，最终增强品牌忠诚度。

Layher – A Typeface That Builds

Client: Wilhelm Layher GmbH & Co KG, Güglingen-Eibensbach, Germany Design: KMS TEAM GmbH, Munich, Germany Project Team: KMS TEAM GmbH: Simon Betsch (Managing Partner) Alexander Geh (Design Director) David Kaipf (Creative Developer/Digital) Milena Mayer (Designer) Nadine Nadler (Brand Strategy Director) Antonia Merz (Account Director) Manuela Schaadt (Digital Designer) Khanh Vo (Digital Account Director) Markus Sauer (Digital Design Director) Lena Barsnick (Brand Strategy Consultant)

莱赫尔（Layher）企业设计的核心是一款全新企业字体。该字体象征着产品的功能属性，如同脚手架一般，支撑起所有媒体传播载体。KMS 团队借此将品牌传统带入现代，为未来发展注入新活力。

Metaphorm Vol. 2

Client: A.S. Strategy, Branding & Communication, Athens, Greece Design: A.S. Strategy, Branding & Communication, Athens, Greece

《形而上》（Metaphorm）第二期杂志通过 iPhone 摄影作品，真实呈现了越战结束 50 年后越南民众的生活面貌。作品以细腻的情感表达与对大幅面排版的精准把控，成功拓展了印刷媒体的边界。

Moment Jeju

Client: SPC Samlip, Seoul, South Korea Design: SPC Samlip, Seoul, South Korea Project Team: SPC Samlip: Hee Kyung Chun (Creative Direction) Seoyoon Yang (Creative Direction) Arim Jang (Graphic Design) Yumi Lee (Graphic Design) Sarah Gesek Studio: Sarah Gesek (Artwork)

《济州时刻》（Moment Jeju）以精美的插画与色彩，捕捉济州岛独特的风景与氛围。精心设计的包装邀请用户珍藏珍贵回忆，使产品成为真正的纪念品。

Night Fishing

Client: Hyundai Motor Company, Seoul, South Korea Design: INNOCEAN, Seoul, South Korea Markenfilm Asia, Seoul, South Korea Stannum, Seoul, South Korea Project Team: INNOCEAN: Nari Moon (Creative Direction) Doyu Yang (Copywriting) Seung-Ha Rhee (Copywriting) Eun-Ha Oh (Art Direction) Bo Kyung Kim (Account Management) Min Kang (Account Management) Sarah Yuna Choi (Account Management) Sejin Kim (Account Management) Hyundai Motor Company: Sungwon Jee (Chief Marketing Officer) Jumi Kim (Head of Brand Marketing) Bongjo Kang (Head of Marketing) Sae-mi Shin (Head of Marketing)

英诺森（INNOCEAN）的创意团队为现代汽车艾尼氪（IONIQ）打造实验短片《夜钓》（Night Fishing），突破传统创作边界，将限制转化为创意动力，全程采用车载摄像头拍摄。

NOUKK – Turning Discarded Materials into Luxury Fabrics

Client: NOUKK, London, United Kingdom Design: RXM Creative, New York, USA Project Team: RXM Creative: Raul Mandru (Founder/Executive Creative Director) Mihai Botarel (Founder/Executive Creative Director) Lehel Mór Makó (Designer) Victor Ramos (Designer) Andrea Erali (Senior Art Director) Madalin Dragnea (Animation) Madalina Oanta (Account Management) Ionela Stoica (Account Management)

努克（NOUKK）采用可持续养殖的阿拉伯骆驼毛，打造奢华纺织品。锐美科思（RXM）为其设计的品牌标识，将品牌传统、创新实力与优雅质感、纯粹本色完美融合。

Paris 2024 – Opening Ceremony

Client: Paris 2024, Saint-Denis, France Design: Gédéon, Paris, France Project Team: Gédéon: Emmanuelle Lacaze (Production) Karem Pirela (Production) Lazare Bessière (Art Direction) Nicolas Famery (Creative Direction) Paris 2024 – Organizing Committee: Thierry Reboul (Creative Direction)

无数动画为巴黎奥运会塑造了独特的品牌标识。盖德翁工作室（Gédéon）将各类传播载体、渠道与内容整合协调，打造出连贯且极具吸引力的视觉盛宴。

Pill It Forward

University: SCAD Savannah College of Art and Design, Savannah, USA Design: SCAD Savannah College of Art and Design, Savannah, USA Project Team: SCAD Savannah College of Art and Design: Lea Bagi (Artwork)

“传递避孕理念”（Pill It Forward）整合营销活动聚焦避孕话题 —— 这一在美国仍被视为禁忌的议题。活动通过清晰的视觉呈现、通俗的语气表达及多渠道触达，公开探讨该话题，鼓励女性主动采取行动。

Pollinate Labs

Client: Pollinate Labs, Mumbai, India Design: Pollinate Labs, Mumbai, India Project Team: Pollinate Labs: Siddharth Khandelwal (Creative Direction) Swati Paranjpe (Creative Direction) Eamonn Ennis (Creative Writing) Giles Augustine (Graphic Design) Atharv Kotkar (Motion Design) Devansh Shah (Graphic Design)

波里纳特（Pollinate）为自身品牌标识设计了动态标志，模拟蜜蜂的飞行轨迹。该标志作为强有力的视觉符号，在所有平台与媒体中传递创作的喜悦。

Powerbeats Pro 2

Client: Beats by Dre, Culver City, CA, USA Design: FutureDeluxe, London, United Kingdom Project Team: FutureDeluxe: Raj Davsi (Creative Direction) Tiffany Brathwaite (Senior Producer) Maria Hanafy (Executive Producer) Martin Cusano (Art Direction) Jake Wyand (Design/Animation) Nick Bauer (Design/Animation) Dagmar Irrig (Design/Animation) Garett Gioia (Design/Animation) Nick Scarcella (Design/Animation) Chris Harrison (Design/Animation) James Spink (2D Motion Design) Igor Gama (Compositing)

在 Powerbeats Pro 2 运动耳机的发布活动中，未来豪华工作室（FutureDeluxe）制作了一部技术精湛且情感饱满的三分钟影片，聚焦顶尖运动员与产品研发历程。

PUMA Online Annual Report 2024

Client: PUMA SE, Herzogenaurach, Germany Design: 3st kommunikation GmbH, Mainz, Germany Project Team: 3st kommunikation GmbH: Thilo Breider (Consulting) Elisa Kern (Creative Direction) Raban Sidon (Art Direction) Laura Tralles (Development) Silke Aichele (Media Design) Rohwa Jung (Project Management)

彪马（PUMA）将法定义务的报告转化为自由风格的视觉杰作。其线上年度报告让利益相关者能快速直观地感受品牌价值观，既生动呈现了当前营销活动，也传递了品牌承诺与新产品的核心精神。

Rainbow Wool

Client: Schäferei Stücke, Löhne, Germany Design: Hey Studio, Barcelona, Spain SERVICEPLAN GERMANY/PLAN.NET GERMANY, Munich, Germany

“彩虹羊毛”（Rainbow Wool）系列产品采用公羊羊毛制作而成。思美普蓝（SERVICEPLAN）通过这一未被充分利用的原材料，为牧场开辟了新的收入来源，同时向酷儿群体提供支持。知名艺人比尔・考利茨（Bill Kaulitz）受邀参与该活动。

REAL

Client: Theater Bielefeld, Bühnen und Orchester der Stadt Bielefeld, Bielefeld, Germany Design: beierarbeit GmbH, Bielefeld, Germany Project Team: beierarbeit GmbH: Christoph Beier (Creative Direction) Maik Symann (Typography) Paul Ring (Graphic Design) Nils Pisarsky (Graphic Design) Theater Bielefeld: Nadja Loschky (Intendant) Charlotte Höpker (Head of Marketing) Jennifer Nüßing (Design)

为比勒费尔德剧院（Theater Bielefeld）新演出季，拜尔工作室（beierarbeit）设计了一款全新展示字体，并将其作为核心视觉元素。该字体的雕塑感外观，成为所有数字与实体媒体的醒目视觉锚点。

SAM-932 – Garak Market Water Tower Project

Client: Seoul Metropolitan Government, Design Policy Division, Seoul, South Korea Design: THE allim, Seoul, South Korea Project Team: Ned Kahn Studios: Ned Kahn (Artwork) Pablo Alfaro (Engineer) THE allim: Byung Eun Hyun (Director) Jinyoung Lee (Assistant Director) Sunah Shin (Manager) Jihye Jang (Assistant Manager) Kil Soo Lee (Lead Designer) Jaewoo Park (Designer) Hyejin Lee (Assistant Designer) Young Hong Park (Public Relations) Minsoung Yang (Lead Engineer) Jungho Choi (Assistant Engineer)

首尔某座旧水塔的退役，为城市带来了创新型更新改造的独特机遇。项目团队与美国装置艺术家内德・卡恩（Ned Kahn）紧密合作，并积极吸纳当地居民参与，最终将其改造为休闲艺术空间与社区聚集地。

Schwetzinger SWR Festspiele

Client: SWR Südwestrundfunk, Stuttgart, Germany Design: Ligalux GmbH, Munich, Germany Project Team: Ligalux GmbH: Hannes Drensler (Creative Direction) Dominik Pander (Art Direction) Konstantin Strey (Graphic Design) Lea Egeler (Graphic Design) Johanna Hain (Project Management) Stefanie Kornfeld (Managing Director/Account Management) Jan Kruse (Managing Director) David Steinhart (Motion Design) Philipp und Keuntje GmbH: Ponke Herrmann (DTP/Final Artwork)

施韦青根西南广播公司音乐节（SWR Festival in Schwetzingen）的全新品牌标识，以宫殿建筑中的基础几何形状为核心。由此构建的设计网格，可衍生出万花筒般多样的花卉造型与图案，适用于各类传播载体。

SKF – Back to the Future

Client: SKF, Gothenburg, Sweden Design: NORD ID/NORD DDB, Stockholm, Sweden Project Team: NORD ID/NORD DDB: Linnéa Lofjord (Creative Director/Head of NORD ID) Martin Andersson (Design Director) Cecilia af Petersens (Design Director) Fredrik Vallgren (Digital Director) Livia Cives (Senior Creative Designer) Beau Roberts (Motion Designer) Mariam Sharif (Junior Creative Designer) Martin Dickins (Senior Final Artist) Anna-Karin Klarin (Client Director) Pernilla Lagerquist (Senior Client Manager) NORD DDB: Owen Hughes (Strategic Director) Simon Higby (Creative Director)

斯凯孚（SKF）以其标志性标志为基础，对这家科技公司的品牌标识进行了精细化重塑。这款曾经的手绘标志，经微调适配当今数字时代的需求，并融入专属企业字体等元素。

Sweet Potato Living – A Gift from the Land

University: China University of Technology, Taipei City, Taiwan Design: China University of Technology, Taipei City, Taiwan Project Team: China University of Technology: Jia-Ying Zhuang Hui-Yu Kan Ya-Fen Chang Yi-Hsuan Chen Yu-Hua Liao Supervising Professor: Prof. Sheng-Chuan Chang Prof. Chien-Hsun Chen

甘薯生活（Sweet Potato Living）为台湾传统产品 —— 甘薯酒赋予了全新品牌标识。设计通过带有艺术插画与叙事元素的触觉包装，让消费者与传统酿造工艺及本地农业建立情感联结。

Symphony Concerts 2024/2025

Client: Bielefelder Philharmoniker, Bühnen und Orchester der Stadt Bielefeld, Bielefeld, Germany Design: beierarbeit GmbH, Bielefeld, Germany Project Team: beierarbeit GmbH: Christoph Beier (Creative Direction) Nina Stürner (Graphic Design) Benjamin Wolf (Graphic Design) Maik Symann (Typography) Bielefelder Philharmoniker: Martin Beyer (Head of Marketing) Bühnen und Orchester der Stadt Bielefeld: Nadja Loschky (Intendant) Michael Heicks (Intendant) Alexander Kalajdzic (Musical Director)

字体设计是比勒费尔德爱乐乐团（Bielefeld Philharmonic Orchestra）交响乐系列海报的核心元素。设计以数字替代每位作曲家姓名中的一个字母，形成视觉巧思。字体的趣味性使其与字母元素和谐融合。

Telefónica – The 100th Anniversary

Client: Telefónica, Madrid, Spain Design: Hanzo, Madrid, Spain Project Team: Hanzo: Paco Lara (Creative Direction) Alejandro Moscoso (Web Design) Rodrigo García (Web Design) Eva Janeiro (Web Design) Diego Blanco (Creative Direction) Paco Fernández (Creative Direction) Bittor Ruiz de Azúa (Web Design) Sergi Meseguer (Web Design) Sara Mayoral (Web Design) Alex Piñeiro (Web Design) Ricard García (Web Design) Nuno Duarte (Web Design)

为纪念西班牙电信（Telefónica）成立 100 周年，汉佐（Hanzo）打造了一场沉浸式数字体验。用户可深入探索公司历史，了解创新如何始终是品牌的内在基因。

Tiny Giant

Client: Tiny Giant, Riga, Latvia Design: dpjn / Diena Pirms Janu Nakts, Riga, Latvia Project Team: dpjn / Diena Pirms Janu Nakts: Karlis Kriekis (Art Director) Aija Matuzele (Graphic Design)

新兴咖啡品牌小巨人（Tiny Giant）的包装设计极具冲击力，以超现实主题与鲜明色彩为核心。品牌通过彩色贴纸区分不同产品品类，兼顾设计感、可持续性与成本效益。

TinyOcean – Makes a Sea of Difference

Client: TinyOcean, Hazerswoude-Dorp, Netherlands Design: Rise, Amsterdam, Netherlands Project Team: Rise: Gilles Valkenborg (Design Director) Raphael Kamp (Creative Director) Patrick van Haperen (Creative Director) Marjolein Doets (Strategy Director) Teun Kunen (Motion Design) Vigics: Dwight Groot (Executive Producer) Océane Combeau (Film Director) Fernando Barrientos (DOP/Editor) Circular Clarity: Marco Rog Arjan van Jaaren

小海洋（TinyOcean）致力于通过可持续养鱼业革新行业。莱斯设计（Rise）将这一使命融入品牌标识，以情感化、知识性的方式展现海洋的宝贵资源。

Un-Classical Music

Client:

Orchestre de Chambre de Paris, Paris, France

Design:

Landor, Levallois-Perret, France

Project Team:

Landor: Luc Speisser (Strategic Planning) Oriane Tristani (Supervising Professor) Jérémie Barry (Creative Direction) Martin Iselt (Creative Direction) Yovanna Wallet (Creative Direction) Rémi Caussé (Graphic Design) Nicholas Moran (Strategic Planning) Romain Quédreux (Strategic Planning) Tian Bai (Graphic Design) Jean-Albert Heckel (Graphic Design) Capucine Barbarin (Account Management) Tristan Macherel (Creative Direction)

朗涛设计（Landor）推出的 “非古典音乐”（Un-Classical Music）营销活动，直观呈现了巴黎室内乐团（Orchestre de Chambre de Paris）的愿景 —— 坚信古典音乐是触动并共鸣所有受众的普世力量。

Uzbekistan Pavilion Expo 2025 Osaka

Credits

Client: Uzbekistan Art and Culture Development Foundation, Tashkent, Uzbekistan Design: ATELIER BRÜCKNER, Stuttgart, Germany Project Team: NÜSSLI (Realisation) medienprojekt p2 (Media Planning) Tamschick Media+Space (Media Concept/Media Production) KLEE Berlin (Lighting Design) Werner Sobek (Structural Engineering Consultancy) Tokuoka Sekkei (Architecture)