2026 CATDC｜首届国际陶瓷潮玩设计大赛

 

瓷塑万象・潮动未来2026 CATDC｜首届国际陶瓷潮玩设计大赛全球征集公告

以陶瓷为媒，以潮玩为语，共赴一场非遗活化与潮流创作的全球盛宴。为推动陶瓷非物质文化遗产的创新性发展，赋能潮玩产业转型升级，搭建具有国际影响力的设计交流平台，“瓷塑万象・潮动未来”2026 CATDC首届国际陶瓷潮玩设计大赛现已正式启动，面向全球设计师、艺术家及创意机构发出诚挚邀约。

一、组织架构

主办单位：

联合国教科文组织陶瓷文化保护与创新教席、江西省美术家协会、江西省陶瓷行业协会、景德镇市文联、香港轻工业协会

承办单位：

景德镇陶瓷大学设计艺术学院、景德镇陶瓷大学美术学院、景德镇陶瓷大学国际文化传播学院、景德镇市昌江区文化广电旅游局、景德镇市国兴文化旅游有限公司、景德镇潮玩特色小镇运营管理有限公司

学术支持单位：

景德镇陶瓷大学、中国非物质文化遗产保护协会陶瓷分会

二、参赛须知

（一）参赛对象

全球潮玩设计师、设计机构、艺术院校师生、陶瓷企业、文创团队，以及跨界艺术创作者。个人或团队（成员不超过5人）均可报名，无国籍、年龄、性别限制。

（二）创作方向

大赛鼓励多元化的陶瓷跨界融合，设立五大创作方向：传统文化潮流化、未来科技向、情感治愈向、产品创新、空间装置。我们期待看到陶瓷在潮流语境下的无限可能。

（三）时间安排

（四）报名通道（全程免费）

1.官方公众号：昌南里世界陶瓷潮玩小镇（信息发布）

2.官方邮箱：taowanlidi@163.com（邮件标题格式：陶瓷潮玩大赛+姓名+作品名）

3.院校统一报名通道：003294@jcu.edu.cn（仅限院校集中组织报名）

4.咨询电话：18679802229

5.报名表：点击下载：2026 CATDC｜首届国际陶瓷潮玩设计大赛 报名表

三、奖项设置

大赛设置双赛道，总奖金丰厚。获奖作品将有机会获得签约推广、产业落地、全球展出等重磅权益。

赛道一：陶瓷潮玩设计大赛（人民币，税前）

赛道二：陶玩里IP共创设计大赛（人民币，税前）

（注：共创IP限大碗、昌南仔、潮玩馆等陶玩里园区内IP）

四、评审机制

大赛采用初评（线上）+复评（线下）双阶段评审，初评及复评评审现场由公证处指派公证员全程监督，并对评审结果出具公证文书，确保公平公正公开。

• 初评评委团（13人）：由院校专家、IP设计师、陶瓷非遗传承人、电商代表及国际评委联合组成，从创意性、艺术性、工艺性、商业潜力、文化表达五大维度进行评选。
• 复评评委团（9人）：聚焦实物还原度、工艺精度、落地性与市场价值，以实物作品为核心评审依据。

五、投稿要求

（一）实名投稿

所有报名者须实名提交报名表、个人照片。集体创作须以一人为代表报名，并在报名表中提供完整团队名单。

（二）作品信息

1.投稿请注明参赛赛道（陶瓷潮玩设计大赛/IP共创设计大赛）。同一作品不能同时投稿两个赛道；每位报名者在每个赛道中各限投稿二件（套）。

2.陶瓷潮玩设计大赛：需按要求填写报名表，每件（套）作品须提供不少于三个角度（正面、侧面、局部特写）的电子版照片，分辨率不低于300DPI，不小于3M的JPG格式。初评提交电子版照片，复评需要提交实物。

3.IP共创设计大赛：需按要求填写报名表，参赛作品须以陶玩里园区自有IP（包括大碗、昌南仔、潮玩馆等）为创作对象。初评需提交完整的设计方案图稿；入围复评需提交打印展板，展板尺寸90cm*120cm。

（三）知识产权与原创声明

1.参赛者须保证参赛作品为原创，对其拥有完整、合法、无争议的知识产权（包括但不限于著作权、专利权、商标权等），不得侵犯任何第三方的知识产权或其他合法权益。

2.参赛作品不得违反有关法律法规及社会道德规范。

3.参赛者须在提交作品时签署《原创承诺书》

4.主办方不负责对参赛作品的原创性、创意来源合法性、是否侵权等进行调查、核实。若发生知识产权纠纷，由参赛者自行承担全部法律责任；已获奖的，主办方有权取消其获奖资格并收回奖金及证书。

5.为维护参赛者合法权益，主办方建议参赛者在参赛前自行向有关部门申请知识产权保护。

（四）实物提交

1.作品入围后必须提供实物进行现场展出、复评，并附展示需求及安装说明书。

2.入围作品寄送至指定地址的运费及国际作品清关费用由作者承担，退件费用由主办方负责。

3.作品须妥善包装、自行保价。作品抵达指定地点后，将由组委会工作人员全程录像开箱；运输途中产生的作品破损，主办方不承担相关责任。若发生破损，组委会将及时通知作者。

4.IP共创设计大赛类作品入围后，须打印设计展板送至现场展出与评审。

（五）版权与使用规则

1.未入围作品：著作权完全归作者所有，主办方仅可在赛事宣传中标注“参赛作品”进行非商业性展示。

2.入围但未获奖作品：作者保留完整著作权，主办方获得自终评公示之日起一年内的优先商业合作谈判权。

3.获奖作品（金银铜奖）：获奖作品由主办方收藏，双方须在颁奖前另行签署《作品收藏协议》、《著作权许可使用协议》，明确约定授权范围（包括但不限于展览、宣传、生产、销售等）、授权期限、地域范围、收益分配机制等具体事项。奖金为赛事奖励，不视为著作权转让的对价。作者署名权归作者所有。

4.IP共创设计大赛获奖作品：具体版权归属及使用规则以另行签署的协议为准。

六、活动声明

本次大赛在千年瓷都景德镇举办，以“非遗活化、设计创新、产业落地、国际传播”为核心宗旨。我们致力于发掘全球陶瓷潮玩领域的新锐力量，打造顶级赛事IP，推进文旅深度融合，让千年陶瓷文化在潮流时代中焕发新生。

现诚邀全球设计师、潮玩艺术家、陶瓷匠人、非遗传承人及高校师生踊跃投稿，共赴这场陶瓷与潮玩的跨界盛宴！

七、补充规则

本公告如有未尽事宜，由大赛组委会另行制定补充规则，补充规则与本公告具有同等效力。

八、赛事咨询

• 官方公众号：昌南里世界陶瓷潮玩小镇
• 咨询电话：18679802229
• 官方邮箱：taowanlidi@163.com

活动最终解释权归大赛组委会所有

2026 CATDC | Global Launch of the 1st International Ceramic Art Toy Design Competition

To drive innovation in ceramic intangible cultural heritage, empower the upgrading of the art toy industry, and build an international platform for design exchange, the 1st International Ceramic Art Toy Design Competition & IP Co-Creation Design Competition is officially launched. We invite designers worldwide to join us, using ceramics as a medium and art toys as a language to create a new vision for revitalizing intangible cultural heritage and trendy creation.

This competition is guided by Jingdezhen Ceramic University，co-hosted by, the UNESCO Chair for the Protection and Innovation of Ceramic Culture, Jiangxi Artists Association, Jiangxi Ceramic Industry Association, Jingdezhen Federation of Literary and Art Circles, and Hong Kong Light Industry Association. It is organized by the Bureau of Culture and Tourism of Changjiang District, Jingdezhen, and Changjiang District State-owned Assets Company. It is strongly supported by the School of Fine Arts, School of Design and Art, School of International Culture & Communication of Jingdezhen Ceramic University, Tencent, China Animation Group, and other institutions.

I. Entry Guidelines 

• Eligibility: Global art toy designers, design agencies, teachers and students of art academies, ceramic enterprises, cultural and creative teams, and cross-border artists (individuals or teams of up to 5 people). No restrictions on nationality, age, or gender.
• Creation Themes: Five directions—trendy reinterpretation of traditional culture, futuristic tech style, emotional healing style, product innovation, and spatial installations. Cross-border integration of ceramics is encouraged.
• Registration Period: May 1 – September 2, 2026(free of charge).
• Registration Channels:

oOfficial WeChat Official Account: Changnanli World Ceramic Art Toy Town

oSubmission Email: taowanliccta@163.com (Email subject: Ceramic Art Toy Competition + Name + Work Title)

oExclusive Channel for Partner Universities: 003294@jcu.edu.cn

oInquiry Phone: 18679802229

II. Generous Prizes 

The competition features two tracks with substantial prize pools. Winning works will enjoy signing promotion, industrialization, global exhibitions, and more benefits:

Ceramic Art Toy Design Competition（pre-tax）

1.Grand Award (Gold): 1 winner — 50,000 RMB + certificate + trophy + brand signing + global promotion

2.National Trend Pioneer Silver Award: 2 winners — 20,000 RMB + certificate + trophy + influencer promotion + digital collectibles

3.Commercial Potential Bronze Award: 3 winners — 10,000 RMB + certificate + trophy + platform residency + cross-border collaboration

4.Rising Designer Award: 10 winners — 1,000 RMB + certificate + trophy + corporate cooperation opportunities

5.Popular Breakthrough Award: 100 winners — electronic certificate + inclusion in yearbook + online & offline exhibitions

IP Co-Creation Design Competition（pre-tax）

1.IP Co-Creation Gold Award: 1 winner — 10,000 RMB + certificate + trophy + corporate cooperation

2.Best IP Creativity Award: 100 winners — 200 RMB + honorary certificate

All winning works will be included in the International Ceramic Art Toy Design Yearbook, listed on international rankings, and prioritized for international exhibitions, patent applications, media interviews, and internships.

III. Authoritative Judging 

The competition adopts a two-stage judging system (online preliminary evaluation + physical re-evaluation), supervised by a notary public office to ensure fairness, justice, and openness:

• Preliminary Jury (13 members): Composed of university experts, IP designers, ceramic craftsmen, e-commerce representatives, and international judges. Judging criteria: creativity, artistry, craftsmanship, commercial potential, and cultural expression.
• Re-evaluation Jury (9 members): Focuses on physical realization, craftsmanship precision, industrial feasibility, and market value, with physical works as the core basis.

IV. Submission Requirements

1.Real-name Authentication: All applicants must register with real names, upload a personal profile (within 200 words), a photo, and work photos. For group creations, one representative shall register and list all team members in the profile.

2.Work Information & Specifications:

lMark the entry category (Ceramic Art Toy or IP Co-Creation Design Competition). Each applicant may submit up to 2 works (sets) per category.

lProvide work title, description (within 100 words), creation date, dimensions (L×W×H), weight, and materials.

lSubmit 3 digital photos (front, side, close-up) of each work: JPG format, ≥300 DPI, ≥3MB.

3.Shortlisted works must be exhibited on-site. Participants shall also submit display requirements, installation instructions and other relevant documents.

4.Shipping fees for shortlisted works and customs clearance fees for international entries shall be borne by the creators. The return shipping fees will be covered by the Organizer.

5.Gold, Silver and Bronze Award-winning works will be collected by the Organizer, with copyright shared by both parties.

6.For entries of the IP Co-creation Design Competition category, all shortlisted works must be printed and framed for on-site exhibition and final evaluation.

7.Event Schedule

lCall for Entries: May 1 – September 2, 2026

lPreliminary Evaluation & Result Announcement: September 8, 2026

lPhysical Work Submission: September 9 – September 30, 2026 (Physical works are mandatory for shortlisted entries)

lFinal Evaluation & Result Announcement: October 18, 2026

lExhibition Period: October 18, 2026 – January 2027

lAward Ceremony: December 30, 2026

1. Centering on Revitalizing Intangible Cultural Heritage, Innovative Design, Industrial Implementation and Global Communication, this competition aims to discover emerging talents in global ceramic trendy toy design, build a top-tier event IP, and revitalize the age-old ceramic culture in the modern trend era. We sincerely invite designers, trendy toy artists, ceramic artists, inheritors of intangible cultural heritage, teachers and students from universities worldwide to submit entries and join this wonderful crossover feast of ceramics andArt- toys.

VI.All rights reserved by the the Organizers.

 

点击下载：2026 CATDC｜首届国际陶瓷潮玩设计大赛 报名表