包装传播设计专业自创办以来，向社会输送出了众多优秀设计人才。专业坚持概念与落地想并存的设计教育方式，并在课程中引进社会项目、国际Workshop、专家讲座等活动，让学生的视野更为开阔。
今年，包装传播设计专业的学生在寻根觅迹中找到了新的掘点，他们一如既往，反思与创新，传统与现代，本土与全球，在商业与艺术之间体会着那微妙的平衡，构建着属于他们的梦想和未来。
《山里红山楂红酒》
Hawthorn Red Wine
作者/ 杨茹帆
此款山楂红酒瓶设计来源于中国民间的糖葫芦造型，富有传统民俗风情。“葫芦”与“福禄”谐音，在中华文化中寓意为长寿平安，为作品传达了吉祥美好的愿景。瓶身三个镂空圆洞的设计使其富有玩味，可通过圆洞来进行互相穿插组合、悬挂售卖等等,不仅是商品亦是艺术品。“三”在中国文化中，有许多内涵，例如：三军、三师等等，但其中《庄子》中的“道生一，一生二、二生三、三生万物，万物负阴而抱阳，冲气以为和。”我认为在此处是最好的寓意和解释，体现出中国的大气与包容。品牌取名为“山里红”，是山楂的别名，呼应了瓶身传统的红色，同时激活了人们的味蕾。三个圆洞使瓶子互相穿插卧躺构建成酒架，使红酒更易保存也更为香醇浓厚为生活带来了无限惊喜。
The hawthorn red wine bottle is designed from the sugar gourd shape of the chinese folk. It has the style of chinese tradition. "Fulu" is the homophonic of "Hulu" and means the longevity and peace in chinese culture. It conveys the beautiful vision of auspicious for the work. Brand is named as “The Mountain Red”. It is an alias of hawthorn, echoing the traditional red colour of the bottle and activating people's taste buds. The design of three round hollow holes makes it interesting. This hawthorn red wine bottle can intersperse, combine with each other and sale by hanging through the round hole. It is not only a commodity but also a work of art. The wine rack which is constructed by interspersing and lying of the bottle makes the red wine more easily preserved and more mellowly. The design brings infinite surprises for life.
福门米酒包装
FUMEN RICE WINE
作者/ 赵振然
福门米酒灵感来源于中国的门。在中国，门代表了吉祥锦福的寓意，意味着迎接美好。每一扇门的背后都会有一个故事，而我的这扇福门，他的图案是中式与西洋的结合，概括总结后形成的，他所昭示的是上海这样一个兼容多种文化的城市的文化气息，当你扭动锁扣，你会看到的是门后的酒，抑或是这座小城动听的故事。
The concept of FUMEN RICE WINE is inspired by the door in China. The door in China represents the meaning of good luck, happiness and to meet the beautiful. Every door has a story behind it, as my door’s pattern comes from the combination of Chinese and Western style. It is a performance of Shanghai, a multicultural city. When you twist the lock, you will see the wine behind the door and a lovely story of this small city.
CACT！洗护套装
CACT！ Personal Care Product
作者/ 慕平
这款“CACT!”洗护套装提取仙人掌精华原液，所以包装造型运用植物仿生的方法，由一瓶沐浴露和一瓶磨砂膏穿插组成，配合使用。磨砂膏的瓶口被巧妙地设计成仙人掌上的花朵，拉近产品和消费者之间的距离，增添亲近感，瓶身上的小刺还可以用作按摩搓澡。包装整体强调情感化设计，传递一种健康自然的生活态度。
This ‘CACT！’ personal care package extracts the essence of cactus. The packaging model is designed with Plant bionics; it is formed by one bath cream and one scrub cream. The bottleneck of the scrub cream is designed into the shape of a flower of cactus to get the product closer to the consumer and the dots on the bottle have the using of scrubbing and lathering. The whole package emphasizes on the emotional design and transmits the life attitude of health and nature.
随行
Follow Champagne
作者/ 白天鸽
Champagn以相伴的人为灵感设计的一款酒。突破了往常酒瓶底部落地的做法让它的下面部分以独特的镂空做法使得产品别具一格，又像是相符相爱、如影随形的两个人的内心缠绕、交织在一起。
e is always the first choice and needed in celebration of the happy event. This design takes surprise as the starting point, inspired by champagne flute and combined with bottle. The outer ring wraps and circles from the bottom up, just like a ribbon. It is a complement to bottle design. Of course, the use of ribbon element shows a quality feel and sense of surprise , makes people refreshing.
TULIPS 郁
（女性化妆水）
作者/ 骆军
高雅、体贴、美丽、祝福、永恒是花后郁金香的花语，白色郁金香又象征着纯洁的爱意，包含了一切对女性最至高无上的赞美。“ TULIPS 郁 ” 系列女性化妆品，以三种不同的形态，从含苞，到待放，再到盛放，体现了不同年龄阶段的女性的魅力。
The meaning of the queen flower tulip is Elegant, consider- ate, beautiful, blessing and eternal. White tulip is a symbol of pure love, including all the supreme praise of women. "TULIPS Yu" series of female cosmetics, it reflects the charm of women of different ages in three different forms, the bud, to be released and then to full bloom.
喷洒中发声的创意香槟酒
Pow! Whistle Champagne
作者/ 李俊燕
香槟就像是一位年轻时髦的绅士， 勇敢大胆的面对生活和挑战。独到的他绝对是烘托气氛的不二选择。当宴会佳节时分，轻启瓶盖，香槟冲破瓶盖发出美 妙的声响，好像预示着一场宴会派对的开始。而它的香气以及激情澎湃泡沫会伴随着“shoo-shoo”的哨子声向镂空瓶盖 四周喷涌，这些都无不成为令人开怀畅饮的理由。这不仅仅 吻合了香槟本身浪漫神秘的气质，更在让人在感到惊喜的同时，展示着自己对于未来热情乐观的生活态度。
Pow! Whistle Champagne is just like a young and trendy gentleman, who faces life and challenges bravely. Being original, it is absolutely the only choice to foil atmosphere.On the occasion of a dinner party, open a champagne bottle gently. The champagne bursts out and sends out a wonderful sound, heralding the beginning of the party. The aroma and passionate bubble will be accompanied by a "shoo-shoo" whistle around to the gush out of the hollow-out bottle cap. All these become a reason for people to drink freely with great joviality. Not only does this match the romantic and mysterious quality of champagne itself, but also shows a person’s warm and optimistic attitude towards life in the future.
洲
ZHOU
作者/ 俞嘉鳞
“洲”是一款身体按摩精华。形似海浪、波涛无规则，顶部为月形。想要表现随意自然的美感，同时也彰显了此款身体按摩精华由纯天然的海中精华构成，对肌肤带来自然的呵护。
Zhou (body massage cream)The shape of product: Shape of the waves, the waves of irregular, the top for the month.Meaning: I want to show the beauty of the nature, but also highlight the essence of this section of the body massage from the pure nature of the sea , bring natural care to skin.
树洞
TREE HOLE
作者/ 邹嘉睿
“树洞”，是人们倾诉秘密的地方。这款未来概念酒包装的设计 概念来源于树洞。人们可以在酒中沉醉，倾诉自己的秘密寻找心灵的慰藉。斜开口的瓶口设计是一种创新的尝试，打破以往酒瓶平开口的陈规，带给人们惊喜！酒包装的造型同样符合人体工程学，其中的凹槽正好方便使用时的抓取。
“Tree hole” is a place where people confide. The future concept of wine packaging design concept originated in the tree holes. People can indulge in wine, confide in their secrets, looking for spiritual comfort. The design of oblique opening is an innovative attempt, breaking the previous flat bottle opening stereotypes, surprise people! Wine packaging modeling also conforms to human engineering, where the groove is easy to use when grasping.
MIXED混合饮料果汁
MIXED FRUIT
作者/ 邱甲
瓶身上的两种渐变色分别代表两种新鲜的水果。内置隔层， 分为上下两层纯口味的水果，用力晃动瓶身，中间的隔层会被自然而然地打破，两种水果就混合在一起。通过对果汁比例精准的搭配，调制出了令人满意的健康饮料，组合成更为健康的全新饮品，瓶身两端具有两个开口，饮用的方式可以百变多样，这一创新形式的惊喜同时向消费者传递了与他人分享健康的理念和追求品味生活的态度。
The gradient of two colors represents two different kinds of fresh fruits, respectively. And initially, it is separated into two parts of pure fruit juice. By shaking the bottle violently, the middle of the interlayer will be broken naturally and two tastes of fruit juice are mixed together.By mixing the juice accurately, we have the satisfactory healthy beverage which constitutes healthier and newer soft drink.The bottle with two openings makes the various drinking ways possible, which contains the ideal and lifestyle of sharing the health with others in its form of innovation.
BREEZY-蜂蜜
Breezy Honey
作者/ 李晓童
这是一款新型概念的蜂蜜包装。一般市面上蜂蜜容器有个很大的问题，就是相对粘稠的蜂蜜不易倒出。所以把瓶盖设计成底座，这样蜂蜜就沉淀在瓶口。瓶身以蜜蜂形态为概念， 瓶口设计成锥形，为了使用时更方便倒出，不会使蜂蜜流得到处都是。底座的设计切面提取了蜂巢结构的元素，外形则像融化流淌的蜂蜜，使人食欲倍增。
This is a new concept of honey packaging. In market honey containers have a big problem generally, that is, the relative viscosity of the honey is not easy to pour out. So the design of the base cap, so that the precipitation of honey on the bottle. The shape of the bottle to the concept of bees, the bottle design into a cone, in order to use more easily poured out, will not make honey flow everywhere. The design of the base section extracts the honeycomb structure of the elements, the shape is like melting the flow of honey, make people appetite multiplied.
“觅竹”酒
Bamboo Wine
作者/ 何懿
以竹编图案为元素，突破现有工艺，对不同的材质进行尝试， 做出一款适合未来的概念包装。酒是我们生活中的一部分， 在我国有着古老的酿酒文化与历史，二者都与手工有关，所 以寓意“匠心独运”，体现了竹编与酿酒的诚心、细心与耐心。 同时暗示手工工艺的传承，做出中国风格的包装。以金属质感的竹编图案与酒的结合，给人一种炫酷的感觉。反光的金属亮面寓意看清自己，不要迷失自己。
Bamboo wine is Inspired by the traditional bamboo weaving process to metal texture to reflect the noble craftsmanship.
798 Wine
作者/ 李东津
“798”是由中国北京798艺术区引申出的一种文化概念，其建筑风格鲜明。该作品在传统的酒瓶造型上赋予了798工业化建筑风格元素与现代建筑的线条相结合的“盔甲”，来表达现代设计师的先锋意识与传统情调共存的设计和生活态度。
The Introduction of the Series of Works About “798” Wine: “798” is a kind of cultural concept derived from the 798 Art Distract in Beijing, China, which has a distinctive architectural style. This work is based on traditional bottle shape, is dressed in the modern architectural lines and “798” old industrial architectural style of combining "armor".Besides, it adds a funny way of opening by using the screw and lock catch given industrial elements and strengthen the sense of the series of the product. The whole series of works show us a disign & life attitude within the modern youth that the pioneer consciousness and traditional sentiment coexist.
QUEEN
作者/ 张伟
包装与时装这两者的的跨界合作，运用这样的方式去赋予了每一件QUEEN酒的不同的意义，当包装上每一次不同材质的变化以及色彩的混搭，都将赋予每个消费者“服装设计师”的头衔，设计和产品将碰撞出新的火花，这也赋予了作品对惊喜的不同定义。
Twice a year, the “big four” fashion weeks not only the new standard of the fashion world but also the new clothing style in people’s daily life. Packing design and fashion style, those cross the boundary between them. Using this way to give a new meaning for The QUEEN wine, this fashion wine also cater to the shanghai SS spring fashion week in this year. When the packing changes the materials and mix match the colors in each time that will give the title “fashion designer” for every consumers, design and product will be collided. That is this packing design want to give the new definition for “surprise”.
愿你走出半生 归来仍是少年
愿斑斓五彩包装你天马行空的梦
毕业快乐 13包装传播设计！
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