2022第二十三届白金创意国际大赛获奖作品

白金创意国际大学生平面设计大赛由中国美术学院与浙江省美术家协会共同主办，自2000年创办至今，已成功举办23届，始终致力于为新生代设计力量创造优质、多元、国际的交流平台，年轻的准设计师们也同样以无比的热情与无畏的精神投入到竞赛当中，尽情释放自己的激情与才华。第二十三届白金创意国际大学生平面设计大赛，于2022年10月9日开启征集至2023年2月6日24:00征集截止，自由主题竞赛单元历时66天，主题竞赛单元历时121天。

本届白金创意大赛聚集14位海内外知名设计师参与评选，先后开展了5轮的严格审核，完成了包含主题设计竞赛单元以及自由主题设计竞赛单元在内，共计11项类别的评选工作。最终在众多优秀的投稿作品中选拔出476件获奖作品。

‍>> 自由主题竞赛单元——B4.字体设计类别共产生26件获奖作品。金奖1名、银奖1名、铜奖2名，优秀奖6名、入围奖16名。>>

OpenType 草书字体设计研究 2022

作者: 张晁彬｜导师: 王子源、周博、蒋华

院校: 中央美术学院

OpenType Caoshu Design Research 2022

Designer: Zhang Chaobin

Adviser: Wang Ziyuan / Zhou Bo / Jiang Hua

School: Central Academy of Fine Art

长久以来草书因其不羁的形态语言一直被排除于重在标准化的汉字正文印刷体系统之外。本研究将 OpenType 技术引入草书字体设计，为字体赋予“一形众象”的单字变化以及连缀书写、轴线摆动、体量对比等草书章法特征。一套文字接续逻辑代码将这些特性串联了起来，在键入时自动生成连缀排版效果。借助文字生产新技术，本研究在现代汉字信息环境中实现了对中国书写传统借鉴和创新。

Caoshu has long been excluded from the standardized text system of Chinese characters because of its unruly morphological language. This study first introduces OpenType technology cursive font design, to give "one is more" cursive font words change and more intuitive on integral layout and Contextual Alternates, axis swing, volume contrast cursive art of composition, features, try new technologies with the help of a text production in the modern information environment of Chinese characters in Chinese traditional writing into the reference and innovation.

降霜松字体设计

作者: 夏雯苇｜导师: 肖静

院校: 广州美术学院

Frosty Loose Font Design

Designer: Xia Wenwei ｜ Adviser: Xiao Jing

School: Guangzhou Academy of Fine Arts

降霜松体取法于金农的漆书《童蒙八章卷》，字体既有古代的浑朴钝拙，又有现代简洁大方的气息，撇画清劲潇洒，捺画厚重沉稳，气质上使人联想起霜雪中傲立的松柏；横画粗重而竖画纤细，是一款包含传统基因和现代设计手段的标题属性字体，笔画粗细的强烈对比使这款字体适应海报、包装等多种强调标题属性的应用场景。

The method of falling frost pine body is drawn from Jin Nong's lacquer book Tong Meng Eight Chapters Volume. The font is both simple and blunt in ancient times and simple and generous in modern times. The painting is clear and uncool, and the painting is heavy and calm, which reminds people of the proud pines and cypresses in the frost and snow. Horizontal drawing is heavy and vertical drawing is thin. It is a title attribute font containing traditional genes and modern design methods. The strong contrast of stroke thickness makes this font suitable for posters, packaging and other application scenarios that emphasize title attribute.

草书立体呈现字体研究

作者: 程钰涵｜导师: 杨巧禾

院校: 吉林艺术学院

Research on Three-Dimensional Cursive Rendering Fonts

Designer: Cheng Yuhan ｜ Adviser: Yang Qiaohe

School: Jilin University of the Arts

书法当书写在纸张上时，我们很难从中观察到观测到笔画的叠压关系，但如若字体不呈现在二维的平面上，而是呈现在三维的中间中，我们将可以更多观察到书写的细节，笔画的叠压关系展现在了空间中。在字体的书写顺序、起笔收笔间又能感受到时间的流逝。作品采用纸条作为构成字体的元件，选取具有连笔性的草书作为研究对象，以于右任的标准草书千字文为内容文本，展开对字体笔画在空间中的富有情感的立体表达。

When calligraphy is written on paper, it is difficult for us to observe the superposition relationship of strokes. However, if the font is not presented on a two-dimensional plane, but in the middle of three dimensions, we can observe more details of writing, and the superposition relationship of strokes is displayed in the space. The passage of time can be felt again in the order of the writing, between the beginning and the end of the pen. The paper strip is used as the element to form the font, the cursive script with continuous strokes is selected as the research object, and Yu Youren's standard cursive thousandth character is taken as the content text, and the three-dimensional expression of the font strokes in space is full of emotion.

FG147

作者: 黄思斯｜导师: 林涛

院校: Class Tao

FG147

Designer: Huang Sisi ｜ Adviser: Lin Tao

School: Class Tao

逆反差字体溯源、复刻。

Traceability and re-engraving of reverse-contrast fonts in 1900s.

缺白

作者: 侯嘉祺｜导师: 陈滢竹

院校: 四川美术学院

Lack of White

Designer: Hou Jiaqi ｜ Adviser: Chen Yingzhu

School: Sichuan Fine Arts Institute

生活·物间·视维

作者: 董雯卿、殷湘程、郝天禄｜导师: 吴炜晨

院校: 中国美术学院

So Many Things

Designer: Dong Wenqing / Yin Xiangcheng / Hao Tianlu ｜ Adviser: Wu Weichen

School: China Academy of Art

形意

作者: 张祖恒｜导师: 林涛

院校: Class Tao

Shin-Yi

Designer: Zhang Zuheng ｜ Adviser: Lin Tao

School: Class Tao

粗润楷

作者: 冯纯杰｜导师: 韩绪、陈华沙

院校: 中国美术学院

Coarse Regular Script

Designer: Feng Chunjie

Adviser: Han Xu / Chen Huasha

School: China Academy of Art

须得意

作者: 朱军｜导师: 王春旭

院校: 江汉大学

Be Proud

Designer: Zhu Jun ｜ Adviser: Wang Chunxu

School: Jianghan University

胖墩墩字体设计

作者: 张洁、常天宇、周生澳｜导师: 覃会优

院校: 常州大学

Fatty Dundun Font Design

Designer: Zhang Jie / Chang Tianyu / Zhou Shengao

Adviser: Qin Huiyou

School: Changzhou University

CowH4

作者: 施静雯、单辰宸、卢津玺｜导师: 吴炜晨

院校: 中国美术学院

CowH4

Designer: Shi Jingwen / Shan Chenchen / Lu Jinxi

Adviser: Wu Weichen

School: China Academy of Art

一立方

作者: 由白

院校: 北京理工大学珠海学院

One Cubic Meter

Designer: You Bai

School: Beijing Institute of Technology, Zhuhai

库拉河家庭市场

作者: 王瑞、孙伟航

院校: 清华大学

Mtkvari Family Market

Designer: Wang Rui / Sun Weihang

School: Tsinghua University

百花册

作者: 贺承志 ｜导师: 林国胜

院校: 杭州师范大学

Hundred Flower Book

Designer: He Chengzhi ｜ Adviser: Lin Guosheng

School: Hangzhou Normal University

CompatLanting

作者: 雷雨晴

院校: 江南大学

CompatLanting

Designer: Lei Yuqing

School: Jiangnan University

扁宋

作者: 谷仲恒

院校: 丽江文化旅游学院

Flat Song

Designer: Gu Zhongheng

School: Lijiang Culture and Tourism College

Binary Code

作者: 戴西平｜导师: 何洁、王晓峰

院校: 山东工艺美术学院

Binary Code

Designer: Dai Xiping ｜ Adviser: He Jie / Wang Xiaofeng

School: Shandong University of Art & Design

欧楷的剑豪锋芒

作者: 杜游铖洋｜导师: 王禹

院校: 浙江广厦职业建设技术大学

Oukai's Swordsman's Sharpness

Designer: Du Youchengyang ｜ Adviser: Wang Yu

School: Zhejiang Guangsha Vocational and Technical University of construction

诗经“蜉蝣”

作者: 郭童｜导师: 张培源

院校: 山东工艺美术学院

The Ephemera

Designer: Guo Tong ｜ Adviser: Zhang Peiyuan

School: Shandong University of Art & Design

无限循环

作者: 惠子墨｜导师: 崔浩

院校: 皇家艺术学院

Infinite Loop

Designer: Hui Zimo ｜ Adviser: Cui Hao

School: Royal College of Art

可变字体可能性设计研究

作者: 朱竣凡｜导师: 韩家英

院校: 西安美术学院

Design Exploration of the Possibility of Variable Fonts

Designer: Zhu Junfan ｜ Adviser: Han Jiaying

School: Xi’an Academy of Fine Arts

东坡锦缎体

作者: 林森｜导师: 林国胜

院校: 杭州师范大学

Dongpo Brocade

Designer: Lin Sen ｜ Adviser: Lin Guosheng

School: Hangzhou Normal University

半竹书

作者: 张然燃｜导师: 林国胜

院校: 杭州师范大学

Calligraphy Blended with Bamboo

Designer: Zhang Ranran ｜ Adviser: Lin Guosheng

School: Hangzhou Normal University

金农漆书新体

作者: 马恩宗｜导师: 林国胜

院校: 杭州师范大学

New Style of Jinnong Lacquer Books

Designer: Ma Enzong ｜ Adviser: Lin Guosheng

School: Hangzhou Normal University

廿四节气合体字设计

作者: 王鑫｜导师: 王潇娴

院校: 南京理工大学

The Combination Character Design of the 24 Solar Terms

Designer: Wang Xin ｜ Adviser: Wang Xiaoxian

School: Nanjing University of Science and Technology

纤楚体

作者: 李曼琦｜导师: 毛德宝

院校: 中国美术学院

Xianchu Font

Designer: Li Manqi ｜ Adviser: Mao Debao

School: China Academy of Art

主办单位：

中国美术学院、浙江省美术家协会

承办单位：

中国美术学院设计艺术学院

中国美术学院视觉传达设计系

浙江省美术家协会平面设计艺术委员会

战略合作伙伴：

北京天域北斗文化科技集团有限公司、吉利汽车、抖音集团抖音设计中心、完美日记、OPPO、奥普家居股份有限公司、哥本哈根皮草有限公司、阿里巴巴原创保护平台

战略合作媒体：

美术报、艺术与设计、包装与设计、Design 360°-观念与设计杂志、陆俊毅_设计现场、古田路9号

媒体支持(以首字母为序)：

Ad110、Ad518、Arting365、Hiiibrand、设计品牌中心、设计青年、视觉同盟、设计中国、设计赛、设计在线、秀设计、最毕设、最设计、中国设计网

海外院校支持(以首字母为序)：

布拉格建筑与设计学院

丹麦皇家美术学院

多摩美术大学

佛罗伦萨美术学院

汉堡美术学院

汉堡应用技术大学

海牙皇家艺术学院

京都艺术大学

伦敦艺术大学

马里兰艺术学院

米兰理工大学

武藏野美术大学

苏黎世艺术大学

谢菲尔德哈勒姆大学

中国大陆及港澳台院校支持(以首字母为序)：

澳门理工学院

澳门科技大学人文艺术学院

北京工业大学

台湾师范大学

广西艺术学院

广州美术学院

湖北美术学院

鲁迅美术学院

南京艺术学院

清华大学美术学院

四川美术学院

汕头大学

天津美术学院

西安美术学院

香港城市大学

厦门大学

中国美术学院

中央美术学院

总策划：高世名许江

总顾问：赵燕韩绪毕学锋陈正达

主席：吴炜晨

副主席：方舒弘

秘书长：黄璐

大赛组委会委员：

侯广程、吴之华、梁京、刘佳豪、吴页新、毛羽、刘琦、王楚凡

责编 | 邸雲飞、吴之华

审核 | 黄璐、袁婧怡

Sponsors:

China Academy of Art,

Zhejiang Artists Association

Organizers:

School of Design and Art of China Academy of Art,

Visual Communication Design Department of China Academy of Art,

Graphic Design Art Committee of Zhejiang Artists Association

Strategic Partners:

Beijing Tianyu Beidou Culture Technology Group Co., Ltd., Geely Auto, Douyin Group Douyin Design Center, Perfect Diary, OPPO, Opp Home Co., LTD., Copenhagen Fur Co., LTD., Alibaba Original Design Protection Platform

Strategic Cooperative Media:

Art Newspaper, Art and Design, Packaging and Design, Concept and Design Magazine Design 360°, Designer Lu Junyi, #9 Gutian Road

Supporting Media (in alphabetical order) :

Ad110, Ad518, Arting365, Hiiibrand, Design Brand Center (DBC), Design Youth, Visual Union, Design China, Design Competition, Design Online, Xiu Design, Zuibishe, Zuisheji, CN Design

Supporting Overseas Institutions (in alphabetical order):

Academy of Arts, Architecture and Design in Prague

Royal Danish Academy of Fine Arts

Tama Art University

Florence National Academy of Fine Arts

Dresden Academy of Fine Arts

Hamburg University of Applied Sciences

The Hague Royal Academy of Arts

Kyoto University of the Arts

University of the Arts London

Maryland Institute College of Art

Polytechnic University of Milan

Musashino Art University

Zurich University of the Arts

Sheffield Hallam University

Supporting Universities in China Mainland, Hong Kong, Macao and Taiwan (in alphabetical order):

Macao Polytechnic Institute

Beijing University of Technology

Taiwan Normal University

Guangxi Arts University

Guangzhou Academy of Fine Arts

Hubei Institute of Fine Arts

Luxun Academy of Fine Arts

Nanjing University of the Arts

Academy of Arts & Design, Tsinghua University

Sichuan Fine Arts Institute

Shantou University

Tianjin Academy of Fine Arts

Xi’an Academy of Fine Arts

City University of Hong Kong

Xiamen University

China Academy of Art

Central Academy of Fine Arts

Faculty of Humanities and Arts, Macau University of Science and Technology

General planners: Gao Shiming, Xu Jiang

General consultants: Zhao Yan, Han Xu, Bi Xuefeng, Chen Zhengda

Chairperson: Wu Weichen

Vice Chairperson: Fang Shuhong

Secretary: Huang Lu

Member of the Competition Organizing Committee:

Hou Guangcheng, Wu Zhihua, Liang Jing, Liu Jiahao, Wu Yexin, Mao Yu, Liu Qi, Wang Chufan

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