2022第二十三届白金创意国际大赛获奖作品—B8.多媒体设计-设计竞赛网

白金创意国际大学生平面设计大赛由中国美术学院与浙江省美术家协会共同主办，自2000年创办至今，已成功举办23届，始终致力于为新生代设计力量创造优质、多元、国际的交流平台，年轻的准设计师们也同样以无比的热情与无畏的精神投入到竞赛当中，尽情释放自己的激情与才华。第二十三届白金创意国际大学生平面设计大赛，于2022年10月9日开启征集至2023年2月6日24:00征集截止，自由主题竞赛单元历时66天，主题竞赛单元历时121天。

本届白金创意大赛聚集14位海内外知名设计师参与评选，先后开展了5轮的严格审核，完成了包含主题设计竞赛单元以及自由主题设计竞赛单元在内，共计11项类别的评选工作。最终在众多优秀的投稿作品中选拔出476件获奖作品。

‍>> 自由主题竞赛单元——B8.多媒体设计类别共产生22件获奖作品。金奖1名、银奖1名、铜奖2名，优秀奖6名、入围奖12名。>>

B&W&V

作者: 张俊杰、陈海金｜导师: 吴萍

院校: 湖北美术学院

B&W&V

Designer: Zhang Junjie / Chen Haijin

Adviser: Wu Ping

School: Hubei Institute of Fine Arts

人类仰望星空，未知的浩瀚使人敬畏，当人类意识到与宇宙的距离是如此不可跨越时势必产生无穷无尽的幻想，而音乐作为感性与想象的情感表达正好可以填补人们幻想的心灵需要。

音乐之所由来者远矣，始于度量，本于太一。数字构成世界万物，生命中的基因序列，音乐中的音律音程，宇宙中的元素与常数等等，而这一切又都可以坍缩成一片微观的雪花。每个生命每个星系就像一片雪花，受周围环境的制约和影响从而变得独一无二。所以我们将雪花用函数曲线构成并作为串联起宇宙和生命的媒介，音乐作为影响雪花成形的外部变量因素与函数雪花进行视听联觉。最终我们打造了一个宇宙电话亭的交互场域，当观者拨动电话拨盘的那一瞬便开启了一场与宇宙的超时空对话，置身电话亭中的人如同在茫茫宇宙的遥远星落，回应身心的归依之处。我们希望通过作品连接人类内心的主观宇宙与客观世界的物理宇宙，使科技、艺术、生命在作品中达到平衡的状态。

When people look up at the starry sky, the unknown vastness makes people awed. When they realize that the distance from the universe is so unbridgeable, they are bound to have endless fantasies. As an emotional expression of sensibility and imagination, music can just fill people's fantasy needs.

Music from far away, starting from measurement, this in the one. Numbers make up everything in the world, gene sequences in life, intervals in music, elements and constants in the universe, all of which can collapse into a microscopic snowflake. Each life and galaxy is like a snowflake, shaped and influenced by its surroundings to make it unique. Therefore, we use snowflake as a function curve to form a medium connecting the universe and life, and music as an external variable factor affecting the formation of snowflakes to conduct audio-visual synesthesia with functional snowflakes. Finally, we create an interactive field of the cosmic phone booth. When the viewer moves the dial of the phone, a transcendent dialogue with the universe is initiated. People in the phone booth respond to the retreat of their body and mind just like distant stars falling in the vast universe. We hope to connect the subjective universe of human heart with the physical universe of the objective world through the works, so that science and technology, art and life can reach a state of balance in the works.

诗藏万象，字中乾坤

作者: 诗藏万象小组｜导师: 周峰、徐振庭、卢西

院校: 中国美术学院

Poetry Contains Everything in the Word

Designer: Poetry Collection Vientiane Group

Adviser: Zhou Feng / Xu Zhenting / Lu Xi

School: China Academy of Art

诗文字可视化、数字光影与沉浸式体验勾勒出本次设计作品的风景。浙江诗路被设想成在有形与无形之间建立一种重访时空的宇宙。以水为魂——借由文本唱答串联起“诗路 ·水路” 上的自然，发现对话古今的艺术语境，建德江畔舟泊烟渚，伊山寺外落梅闻香，泛舟耶溪畅想弥静，空山雨后肆意秋凉······以诗为脉——探索动态化汉字唤起人们共同文化记忆的神秘力量，将诗文字从单维的叙述文本中拉伸出来，透过形状与运动的变化完成与时空的连接和响应。对于观众而言，展览提供了无规则的感知空间，全景的、聆听的、穿越的以及一些细小的、冥想的······将沉浸式体验作为构建与浏览诗路旖旎的艺术工具，通过观众想象的触摸，打开一个个郁郁葱葱而又梦幻般的诗意乾坤。

Poetry visualization, digital light and shadow, and immersive experience outline the landscape of this design work. Zhejiang Shilu is conceived as a kind of universe that revisits time and space between the visible and the invisible. Water is the soul — through text singing and answering, the nature of "poetry Road · waterway" is connected, and the artistic context of dialogue between ancient and modern times is found. The boat is moored by the Jiande River, the plum falls outside Yishan Temple and smells the fragrance, the rafting is quiet in the stream, and the autumn cool after the rain in the empty mountains... Taking poetry as the pulse — exploring the mysterious power of dynamic Chinese characters to evoke people's common cultural memory, Stretching poetry from the one-dimensional narrative text, connecting and responding to space and time through the changes of shape and movement. For the audience, the exhibition provides a random perceptual space, panoramic, listening, traversing, and some small, meditative... The immersive experience is used as an artistic tool to construct and browse the poetic charm. Through the touch of the audience's imagination, it opens a lush and dreamy poetic universe.

隐导

作者: 陶亮洁、杨燕彩、舒通

导师: 胡晓琛、陈天翼、顾文甲

院校: 中国美术学院

INVISIBLE GUIDANCE

Designer: Tao Liangjie / Yang Yancai / Shu Tong

Adviser: Hu Xiaochen / Chen Tianyi / Gu Wenjia

School: China Academy of Art

随着光污染不断加剧，昆虫常常无法区分昼夜，迷失在灯火通明的城市之中，为了解救被光漩涡吸引的昆虫，本作品尝试将光学偏振技术、电子信息技术和物理机械结构结合，改变飞蛾视野中的光路，引导它们前往原本的进食与授粉地。作品运用数宇信息提取技术实时捕捉飞蛾路径，并调整智能灯光组件的灯光参数与偏振数值，最后将昆虫飞行路径的可视化与机械装置的动态交互作为呈现。

Rising with the light pollution, insects are often unable to distinguish between day and night, lost in the city of lights, in order to save vortex attracted by the light of insects, this work tries to optical polarization technique is combined with physical and mechanical structure, electronic information technology, change the light path of moths vision, guide them to the original eating and pollination. The work uses the digital information extraction technology to capture the path of the moth in real time, and adjusts the lighting parameters and polarization values of the intelligent lighting components. Finally, the visualization of the insect flight path and the dynamic interaction of the mechanical device are presented.

乌托邦

作者: 曾德乾、彭千禧龙、钟吉龙｜导师: 徐振庭

院校: 中国美术学院

Utopia

Designer: Zeng Deqian / Peng Qianxilong / Zhong Jilong

Adviser: Xu Zhenting

School: China Academy of Art

乌托邦是来自西方的一个概念性词语，意味着理想的社会。同时在中国，也有过对于理想社会的形容与描述，即知名作品桃花源记。该项目前期通过对西方乌托邦文学进行梳理归类，然后生成每一本乌托邦著作的社会模型；以AR的呈现形式来表现。总共分为两部分，分别是第一部分——历史长廊，即以时间线为观看线路，介绍了自公元前四世纪至今的乌托邦文学作品与其社会模型；第二部分为乌托邦文学所提取的四个关键词的虛拟景观（人人平等，经济公有，遵循法律，崇尚科学），是我们进行梳理后所提取的西方理想社会的一些共性。在选址上我们选择了象山艺术公社，此处的建筑风格较为素雅与纯净，符合乌托邦这个空想社会的整体气质。从过去到未来，人们一直在讨论什么是理想的、近乎完美的社会，这是一个持续发展且变化的论题，也是一个从未具有确定性的答案。每个人都有一个属于他自己的理想乡，它架空于现实，立足于个人，构建于心里。

Utopia is a conceptual word from the West, which means an ideal society. At the same time, in China, there were also descriptions and descriptions of an ideal society, that is, the well-known work Peach Blossom Spring. In the early stage of the project, the western utopian literature was sorted out and classified, and then the social model of each utopian work was generated; it was expressed in the form of AR. It is divided into two parts in total, namely, the first part-historical corridor, that is, taking the timeline as the viewing route, introducing utopian literary works and their social models from the fourth century BC to the present; The virtual landscape of these keywords (everyone is equal, the economy is common, follow the law, and uphold science) are some common features of the Western ideal society that we have extracted after sorting out. In terms of site selection, we chose Xiangshan Art Commune, where the architectural style is more elegant and pure, which is in line with the overall temperament of the utopian society. From the past to the future, people have been discussing what an ideal and near-perfect society is. This is a topic that continues to develop and changes, and it is also an answer that has never been definitive. Everyone has his own utopia, which is based on the reality, based on the individual, and built in the heart.

城市探藓家

作者: 李阳、刘俏汝、姜嘉丽

导师: 胡珂、袁由敏

院校: 中国美术学院

Moss Healer

Designer: Li Yang / Liu Qiaoru / Jiang Jiali

Adviser: Hu Ke / Yuan Youmin

School: China Academy of Art

数字编钟

作者: 马云龙｜导师: 郭芸雅

院校: 武汉东湖学院

Digital Chimes

Designer: Ma Yunlong ｜ Adviser: Guo Yunya

School: Wuhan Donghu University

共生自然——元宇宙植物概念视频设计

作者: 胡顺洪｜导师: 孙可

院校: 四川美术学院

Symbiotic Nature

Designer: Hu Shunhong ｜ Adviser: Sun Ke

School: Sichuan Fine Arts Institute

心智移游

作者: 马云龙｜导师: 郭芸雅

院校: 武汉东湖学院

Mind Wandering

Designer: Ma Yunlong ｜ Adviser: Guo Yunya

School: Wuhan Donghu University

家源

作者: 应文康、饶冯桂、俞寒译｜导师: 胡晓琛

院校: 中国美术学院

LOST HOMELAND

Designer: Ying Wenkang / Rao Fenggui / Yu Hanyi

Adviser: Hu Xiaochen

School: China Academy of Art

CNS in China

作者: 黄睿琪、蔡子杰 ｜导师: 陈皓、厉勉

院校: 南京艺术学院

CNS in China

Designer: Huang Ruiqi / Cai Zijie

Adviser: Chen Hao / Li Mian

School: Nanjing University of the Arts

故称——浙江地名故事

作者: 曾奕宸、童佳奕｜导师: 毛德宝

院校: 中国美术学院

Used Name — Zhejiang Place Name Story

Designer: Zeng Yichen / Tong Jiayi

Adviser: Mao Debao

School: China Academy of Art

桃·李

作者: 郑妍灵｜导师: 黄敏

院校: 厦门大学嘉庚学院

Tao·Li

Designer: Zheng Yanling ｜ Adviser: Huang Min

School: Xiamen University Tan Kah Kee College

爱情买卖

作者: 丁佳伟｜导师: 毕研秋

院校: 南京晓庄学院

LOVE TRADING

Designer: Ding Jiawei ｜ Adviser: Bi Yanqiu

School: NanJing XiaoZhuang University

暴富药丸

作者: 陈昕玥 ｜导师: 冯曾

院校: 温州肯恩大学

Wealthy Pill

Designer: Chen Xinyue ｜ Adviser: Feng Zeng

School: Wenzhou-Kean University

NOD 傩物：非遗傩面具模数化 AR 设计

作者: 黄子曦｜导师: 吕城

院校: 北京理工大学珠海学院

Nuo Object Design: AR Design of Modular Intangible Cultural Heritage Nuo Mask

Designer: Huang Zixi ｜ Adviser: Lyu Cheng

School: Beijing Institute of Technology, Zhuhai

AI-Batik

作者: 唐欣、喻厚洁、谭鹏｜导师: 冯乔

院校: 广州美术学院

AI-Batik

Designer: Tang Xin / Yu Houjie / Tan Peng

Adviser: Feng Qiao

School: Guangzhou Academy of Fine Arts

猎奇世界

作者: 马云龙｜导师: 郭芸雅

院校: 武汉东湖学院

World of Curiosity

Designer: Ma Yunlong ｜ Adviser: Guo Yunya

School: Wuhan Donghu University

唱诗 bot

作者: 谢玉婷、许昕｜导师: 童芳、于西

院校: 南京艺术学院

Choir Bot

Designer: Xie Yuting / Xu Xin

Adviser: Tong Fang / Yu Xi

School: Nanjing University of the Arts

新信息时代噪音沙盘

作者: 马云龙｜导师: 郭芸雅

院校: 武汉东湖学院

New Information Age Noise Sandbox

Designer: Ma Yunlong ｜ Adviser: Guo Yunya

School: Wuhan Donghu University

33.3% 未来老年时尚数字社区

作者: 黄韵琳、赵夏镭、李妙媛｜导师: 蔡文超

院校: 中国美术学院

33.3% of Future Elderly Fashion Digital Community

Designer: Huang Yunlin / Zhao Xialei / Li Miaoyuan

Adviser: Cai Wenchao

School: China Academy of Art

从圆内接六边形出发

作者: 房祥龙｜导师: 田野

院校: 四川音乐学院

Starting from the Inscribed Hexagon

Designer: Fang Xianglong ｜ Adviser: Tian Ye

School: Sichuan Conservatory of Music

阴 · 阳

作者: 李晨华、孟昭硕、刘苡辰

导师: 赵璐、于静、奉涛

院校: 鲁迅美术学院

Yin · Yang

Designer: Li Chenhua / Meng Zhaoshuo / Liu Yichen

Adviser: Zhao Lu / Yu Jing / Feng Tao

School: LuXun Academy of Fine Arts

主办单位：

中国美术学院、浙江省美术家协会

承办单位：

中国美术学院设计艺术学院

中国美术学院视觉传达设计系

浙江省美术家协会平面设计艺术委员会

战略合作伙伴：

北京天域北斗文化科技集团有限公司、吉利汽车、抖音集团抖音设计中心、完美日记、OPPO、奥普家居股份有限公司、哥本哈根皮草有限公司、阿里巴巴原创保护平台

战略合作媒体：

美术报、艺术与设计、包装与设计、Design 360°-观念与设计杂志、陆俊毅_设计现场、古田路9号

媒体支持(以首字母为序)：

Ad110、Ad518、Arting365、Hiiibrand、设计品牌中心、设计青年、视觉同盟、设计中国、设计赛、设计在线、秀设计、最毕设、最设计、中国设计网

海外院校支持(以首字母为序)：

布拉格建筑与设计学院

丹麦皇家美术学院

多摩美术大学

佛罗伦萨美术学院

汉堡美术学院

汉堡应用技术大学

海牙皇家艺术学院

京都艺术大学

伦敦艺术大学

马里兰艺术学院

米兰理工大学

武藏野美术大学

苏黎世艺术大学

谢菲尔德哈勒姆大学

中国大陆及港澳台院校支持(以首字母为序)：

澳门理工学院

澳门科技大学人文艺术学院

北京工业大学

台湾师范大学

广西艺术学院

广州美术学院

湖北美术学院

鲁迅美术学院

南京艺术学院

清华大学美术学院

四川美术学院

汕头大学

天津美术学院

西安美术学院

香港城市大学

厦门大学

中国美术学院

中央美术学院

总策划：高世名许江

总顾问：赵燕韩绪毕学锋陈正达

主席：吴炜晨

副主席：方舒弘

秘书长：黄璐

大赛组委会委员：

侯广程、吴之华、梁京、刘佳豪、吴页新、毛羽、刘琦、王楚凡

责编 | 吴之华

审核 | 林晶滢、袁婧怡

Sponsors:

China Academy of Art,

Zhejiang Artists Association

Organizers:

School of Design and Art of China Academy of Art,

Visual Communication Design Department of China Academy of Art,

Graphic Design Art Committee of Zhejiang Artists Association

Strategic Partners:

Beijing Tianyu Beidou Culture Technology Group Co., Ltd., Geely Auto, Douyin Group Douyin Design Center, Perfect Diary, OPPO, Opp Home Co., LTD., Copenhagen Fur Co., LTD., Alibaba Original Design Protection Platform

Strategic Cooperative Media:

Art Newspaper, Art and Design, Packaging and Design, Concept and Design Magazine Design 360°, Designer Lu Junyi, #9 Gutian Road

Supporting Media (in alphabetical order) :

Ad110, Ad518, Arting365, Hiiibrand, Design Brand Center (DBC), Design Youth, Visual Union, Design China, Design Competition, Design Online, Xiu Design, Zuibishe, Zuisheji, CN Design

Supporting Overseas Institutions (in alphabetical order):

Academy of Arts, Architecture and Design in Prague

Royal Danish Academy of Fine Arts

Tama Art University

Florence National Academy of Fine Arts

Dresden Academy of Fine Arts

Hamburg University of Applied Sciences

The Hague Royal Academy of Arts

Kyoto University of the Arts

University of the Arts London

Maryland Institute College of Art

Polytechnic University of Milan

Musashino Art University

Zurich University of the Arts

Sheffield Hallam University

Supporting Universities in China Mainland, Hong Kong, Macao and Taiwan (in alphabetical order):

Macao Polytechnic Institute

Beijing University of Technology

Taiwan Normal University

Guangxi Arts University

Guangzhou Academy of Fine Arts

Hubei Institute of Fine Arts

Luxun Academy of Fine Arts

Nanjing University of the Arts

Academy of Arts & Design, Tsinghua University

Sichuan Fine Arts Institute

Shantou University

Tianjin Academy of Fine Arts

Xi’an Academy of Fine Arts

City University of Hong Kong

Xiamen University

China Academy of Art

Central Academy of Fine Arts

Faculty of Humanities and Arts, Macau University of Science and Technology

General planners: Gao Shiming, Xu Jiang

General consultants: Zhao Yan, Han Xu, Bi Xuefeng, Chen Zhengda

Chairperson: Wu Weichen

Vice Chairperson: Fang Shuhong

Secretary: Huang Lu

Member of the Competition Organizing Committee:

Hou Guangcheng, Wu Zhihua, Liang Jing, Liu Jiahao, Wu Yexin, Mao Yu, Liu Qi, Wang Chufan

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