厦门大学创意与创新学院课程成果｜环境与市场 01 Environment and Market 01

环境与市场01

二年级 第二学期

环境设计专业

2024级

Environment and Market 01

Semester 2 – Year 2

Environmental Design

2024 Cohort

教学团队

Teaching Team

Jordi Ma Lu，Niloofar Amini，廖博靖 LIAO Bojing，郑娜 ZHENG Na

课程简介

《环境与市场01》是二年级的课程单元，旨在向学生介绍商业空间设计的原则——即能够开展市场活动、并高度重视广告宣传和有效客户互动的空间。今年，学生需自行选定偏好品牌，经过仔细的研究与分析，设计一个5米×5米的小型展位，将研究成果有意义地融入品牌产品展示，该展位为虚构设定，场景设于厦门佰翔会展中心A2展厅。

设计重点放在空间品质、材料性、结构及可持续性上，并仔细考虑展览周期结束后的拆卸与再利用。成功的方案应在品牌与空间设计之间建立有意义的对话，体现并回应委托方与顾客双方的需求和期待。

该课程每周授课两次，采用三位讲师和一位助教协作的教学结构。每周，学生先参加一次大课讲座，随后进行工作坊和一次辅导课，以获得更个性化和有针对性的指导。这种形式在确保统一教学框架的同时，也允许更聚焦、更个性化的指导，并促进了教师内部对话和反思性教学实践。

讲座涵盖与商业空间设计相关的广泛主题，包括品牌、广告、数字沉浸式工具、虚拟现实、可持续性与材料性。讲座由教师轮流主讲，并配合实地考察，例如参观中国顶尖卫浴企业九牧集团总部，学生在此获得真实商业应用场景的第一手经验。这种交流促进了企业与大学的跨机构对话，使学生接触到环境设计教育中的不同路径。同时九牧创新中心的参观走访，也让同学们了解到产品的前期设计过程，以及在不同商业空间的场景应用方式，拓展了该课程的学习边界。

工作室教学遵循清晰的设计进程——观察、反思与绘图——每个阶段结束时都设有形成性评图。这一结构强化了设计作为迭代过程的理念，鼓励学生在形成建筑回应之前，先对所选择品牌进行批判性理解。整个学期中，学生表现出高度的投入，在推进设计方案的同时，掌握了CAD、三维建模和实体模型制作等技能。

INTRO

Environment and Market 01 is a Year 2 module introducing students to the principles of commercial space design – a space enabled to carry out market activities with a strong emphasis on advertising and effective customer engagement. This year, students were asked to choose their preferred brand and, through careful research and analysis, they worked towards the design of a small-scale installation, a 5m x 5m booth, to meaningfully integrate the research findings into a product showcase situated fictionally at Hall A2 of the Xiamen Fliport C&E Centre in Xiamen.

Particular focus was put on spatial quality, materiality, structure, and sustainability, with careful consideration of disassembly and reuse at the end of the exhibition lifecycle. Successful proposals would establish a meaningful dialogue between the brand and the spatial design, representing and responding to the needs and expectations of both the client and the customers.

The module was delivered twice a week through a collaborative teaching structure involving three faculty members and one teaching instructor. Each week, students received a shared lecture session followed by a workshop and one tutorial session that allowed more individual and tailored interaction. This format ensured a coherent pedagogical framework while allowing for more focused, personalised guidance. It also fostered internal dialogue among staff and reflective teaching practice.

Lecture sessions introduced a wide range of themes relevant to commercial space design, including branding, advertising, digital immersive tools, virtual reality, sustainability, and materiality. Lecture delivery rotated among staff and was enriched by field trips such as the visit to JOMOO Headquarters, China’s top sanitaryware company, where students received first-hand experience with real commercial scenarios. This exchange encouraged cross-institutional dialogue and exposed students to parallel approaches within environmental design education. The field trip to JOMOO Innovation center offered students insights into early-stage product design and its applications in diverse commercial scenarios, extending the learning dimensions of the course.

The studio followed a clear design trajectory – observation, reflection, and drawing – with formative reviews concluding each phase. This structure reinforced design as an iterative process, encouraging critical understanding of the chosen brand before formalising architectural responses. Throughout the semester, students demonstrated strong commitment, developing proposals while acquiring skills in CAD, 3D modelling, and physical modelling.

《山下有松 – 快闪展览》 - 余慧娴Songmont Pop-up Exhibition- YU Huixian

《6°》- 程诗桓

6°-CHENG Shihuan

《丝绸的韵律》- 余金可

Silk Rhyme-YU Jinke

学生模拟展位平面图 – 厦门佰翔会展中心

Students' booth allocation map at Xiamen Fliport C&E Centre

企业调研 - 九牧总部

Field trip at JOMOO Headquarters.

学生作品｜STUDENT WORKS

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《丝绸的韵律》 - 余金可

Silk Rhyme- YU Jinke

SAINTJOY概念店通过植根于中国文化的当代空间体验，承载了宋锦130年的传承底蕴。设计灵感源自江南建筑、浙东运河博物馆以及阿尔多·凡·艾克的空间原则，引导探索性动线和沉浸式参与。开放式庭院、镂空墙体与透明隔断既降低了消费压力，又促进了自然共生。传统纹样与材料质感呼应丝绸织造，将零售环境转化为一条文化纽带，将传承与当代生活方式交织在一起。

The SAINTJOY concept store embodies 130 years of Song Brocade heritage through a contemporary spatial experience rooted in Chinese culture. Inspired by Jiangnan architecture, the Zhedong Canal Museum, and Aldo van Eyck’s spatial principles, the design encourages exploratory movement and immersive engagement. Open courtyards, perforated walls, and transparent partitions reduce consumption pressure while fostering natural symbiosis. Traditional motifs and material textures reference woven silk, transforming the retail environment into a cultural conduit that weaves heritage with modern lifestyles.

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《6度》- 程诗桓

6° - CHENG Shihuan

6° 是一个为Comme des Garçons打造的5米×5米×5米临时展位，将品牌反常规的理念转化为一场沉浸式建筑体验。6度坡道、收拢的墙面和倾斜的表面，借由失衡感和不断变化的视角，唤醒身体的感知。互动投影将参观者的动作转化为视觉反馈，使参与成为空间不可或缺的一部分。结构采用可重复使用的钢材、铝型材、脚手架和可拆卸面板，便于快速搭建与拆卸，践行材料的可持续利用。

6° is a 5m x 5m x 5m temporary exhibition booth for Comme des Garçons that translates the brand’s anti-conventional ethos into an immersive architectural experience. A 6-degree ramp, converging walls, and tilted surfaces create bodily awareness through imbalance and shifting perspectives. Interactive projections transform visitors’ movements into visual feedback, making participation integral to the space. Constructed with reusable steel, aluminium profiles, scaffolding, and demountable panels, the design supports rapid assembly, disassembly, and material sustainability.

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《山下有松 – 快闪展览》-余慧娴

Songmont Pop-up Exhibition- YU Huixian

这个为山下有松设计的展览空间，将品牌沉静的优雅气质、精湛工艺以及与自然的联结，转化为一场沉浸式空间体验。三道错落有致的隔断营造出流畅的动线和层层递进的探索体验，其灵感汲取自山峦形态与中国传统建筑。挑梁结构的当代诠释，在文化传承与极简主义之间达成平衡。功能区域融合产品展示、品牌叙事与访客互动，而温润材料、自然肌理与柔和灯光共同营造出宁静雅致的氛围，映照出山下有松内敛而深植于文化的品牌特质。

This exhibition space for Songmont translates the brand’s quiet elegance, craftsmanship, and connection to nature into an immersive spatial experience. Three staggered partitions create fluid circulation and layered discoveries, inspired by mountain forms and traditional Chinese architecture. Contemporary interpretations of projecting beam structures balance cultural heritage with minimalism. Functional zones integrate product display, storytelling, and visitor interaction, while warm materials, natural textures, and soft lighting foster a calm, refined atmosphere that embodies Songmont’s understated and culturally grounded identity.

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《杰克森吉他》-  陈柏林

Jackson Guitars- CHEN Bolin

本项目从历史、核心价值观与产品三个相互关联的维度，剖析Jackson品牌。Jackson在摇滚和金属音乐领域的深厚积淀，奠定了其以创新、性能、定制化与反叛为核心的价值体系，并凝练于其标志性乐器之中。气泡图直观呈现这些关系，勾勒出从品牌传承到具象表达的演进脉络。吉他工作坊、舞台体验等互动活动，进一步深化受众参与，将品牌叙事转化为一场沉浸式且令人难忘的体验。

This project analyses the Jackson brand through three interconnected elements: History, Core Values, and Products. Jackson’s legacy in rock and metal music provides the foundation for values centred on innovation, performance, customisation, and rebellion, which are embodied in its iconic instruments. A bubble chart visualises these relationships, illustrating the progression from heritage to tangible expression. Interactive activities, including guitar workshops and stage experiences, further engage audiences, transforming the brand narrative into an immersive and memorable experience.

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《纯棉》- 樊冠宇

PurCotton: Purely Natural- FAN Guanyu

这个为全棉时代打造的展位，汲取“全棉生活”理念之灵感，营造室内与户外交融的场景，展示涵盖日常生活的棉品。空间序列象征着一种超越家居的生活方式，彰显品牌作为棉品生活引领者的愿景。设计采用可回收材料和全棉制品，凸显可持续性、自然舒适与环境责任。最终，这一设计诠释了全棉时代“源于自然，回归自然，创造更纯净生活方式”的品牌哲学。

Inspired by the concept of  "All Cotton Life", this booth for PurCotton presents indoor and outdoor scenarios that showcase cotton products across daily living. The spatial sequence symbolises a lifestyle extending beyond the home, reflecting the brand’s vision as a leader in cotton living. Using recyclable materials and 100% cotton products, the design emphasises sustainability, natural comfort, and environmental responsibility. Ultimately, it embodies PurCotton’s philosophy of originating from nature, returning to nature, and creating purer ways of life.

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《木材的习惯》- 周文千

Habitat of Wood- ZHOU Wenqian

这个无印良品快闪展位，将品牌简约、自然生活与可持续共存的理念，转化为一场沉浸式空间体验。设计汲取树木生长形态之灵感，围绕中心树状结构梳理动线，营造出宁静而直觉化的体验旅程。天然木材、以人为本的尺度与极简装饰，映照出无印良品对本真与环境责任的坚守。展位超越了单纯的产品陈列，成为品牌对日常美学、极简主义以及人与自然和谐关系的探索载体。

This MUJI pop-up exhibition booth translates the brand’s philosophy of simplicity, natural living, and sustainable coexistence into an immersive spatial experience. Inspired by the growth patterns of trees, the design organises circulation around a central tree-like structure, creating a calm and intuitive journey. Natural timber materials, human-centred proportions, and minimal decoration reflect MUJI’s commitment to authenticity and environmental responsibility. Beyond product display, the booth embodies the brand’s exploration of everyday aesthetics, minimalism, and harmony between people and nature.

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《气味香氛馆》- 周可妮

Hetras Nature Scent Space- ZHOU Keni

这个5米×5米的Hetras展位，以极简的侘寂美学与天然材料，承载了品牌芳香疗愈的理念。未经处理的木材、原始混凝土、质感织物与柔和的灯光，营造出一种根植于本真的宁静氛围。三个错层区域引导参观者依次体验产品展示、品牌叙事与沉浸式体验，最终抵达拍照与休憩区。融入的绿植与可持续材料，进一步强化了Hetras对天然香氛的执着，将展位转化为一场融合香气、健康与日常生活的疗愈之旅。

This 5m x 5m Hetras exhibition booth embodies the brand’s philosophy of aromatic healing through minimalist wabi-sabi aesthetics and natural materials. Untreated timber, raw concrete, textured fabrics, and soft lighting create a tranquil atmosphere rooted in authenticity. Three split-level zones guide visitors through product displays, brand storytelling, and immersive experiences, culminating in a photo and relaxation area. Integrated greenery and sustainable materials reinforce Hetras’ commitment to natural fragrances, transforming the booth into a restorative journey of scent, wellbeing, and everyday living.

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《光之折纸：三宅褶皱的褶皱宇宙》- 兑科瀚

Origami of Light- DUI Kehan

这是一个为三宅一生旗下PLEATS PLEASE设计的展览空间。其设计元素源于品牌“一块布”的哲学理念，融合了传统东方细节、极简主义美学与未来感视觉，以创新品牌展示方式。光影投射与东方折纸、木雕及侘寂元素交织互动。古老的东方设计在三宅一生现代而国际化的视野下重新焕活生机，带来多感官体验。

This is an exhibition space designed for Issey Miyake’s PLEATS PLEASE. Its elements stem from the brand’s "A Piece of Cloth" philosophy, blending traditional oriental details, minimalist aesthetics and futuristic visuals to innovate brand display. Light projections interplay with oriental origami, wood carving and wabi-sabi elements. Ancient Eastern design is revitalised via Issey Miyake’s modern, international vision. It delivers a multi-sensory experience.

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《豆彩漫域》 - 高婵妮

Chromatic Drip- GAO Channi

本概念性 M&M's 品牌展览与零售空间，将品牌充满趣味与缤纷色彩的视觉形象，转化为一场沉浸式感官体验。设计灵感源自 M&M's 从二战时期军用口粮发展为全球知名品牌的演变历程，通过流畅的空间布局、弧形墙体与中央顶棚，引导访客自然穿梭其间。建筑元素如波纹柱体和巧克力滴落造型拱门，呼应了产品的视觉特征。互动展示区、品牌服饰陈列区与糖果艺术装置共同营造出参与感，使品牌身份与建筑表达无缝交融，打造出一个兼具情感共鸣与沉浸体验的品牌空间。

This conceptual M&M’s exhibition and retail space transforms the brand’s playful, colourful identity into an immersive sensory experience. Inspired by the evolution of M&M’s from wartime rations to a global icon, the design employs fluid layouts, curved walls, and a central canopy to guide visitor movement. Architectural elements, including corrugated columns and chocolate-drip archways, echo product aesthetics. Interactive displays, apparel areas, and candy installations encourage engagement, creating an emotionally resonant environment where brand identity and architectural expression seamlessly converge.

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《时间的漩涡》- 欧阳芊桐

La Petite Fontaine: Time Spiral- OUYANG Qiantong

这座为 La Petite Fontaine 设计的 5×5 米展位，以“时间的漩涡”为灵感，彰显古董物件的时间价值。不规则的弧形墙体和展示架，将螺旋形态重新诠释为时间不可预测且层层累积特质的象征。蜿蜒的动线逐渐将访客引入展位内部，鼓励他们不断探索、发现，并体验惊喜瞬间。该展位既是一个展示古董的舞台，也是一种沉浸式空间体验，让访客亲身感受记忆、历史与时间的流逝。

This 5 × 5‑metre exhibition booth for La Petite Fontaine is inspired by the concept of "The Vortex of Time", celebrating the temporal value of vintage objects. Irregular curved walls and shelving reinterpret the spiral as a symbol of time’s unpredictable, layered nature. A winding circulation route gradually draws visitors inward, encouraging exploration, discovery, and moments of surprise. The booth becomes both a stage for antiques and an immersive spatial experience, allowing visitors to physically engage with memory, history, and the passage of time.

以上作品仅供教学与交流使用。

部分课程作品中的图像素材来源于网络或使用 AI 生成。不涉及任何商业合作与品牌展陈的实体化呈现。

The above works are for educational purposes only. Some image materials used in the student works are sourced from the internet or generated using AI. The works involve no commercial partnerships or actual implementation of brand displays.